funhamilton_rent said: "I honestly have been really confused about how they've been advertising it using everyone's names. People may be like "Oh, that's the guy from Jessie", or "That's the guy from Rent" but it's still unlikely. No one outside of the Bway community gives a crap about anybody in the cast. Don't get me wrong; I LOVE Seth Rudetsky, but I just hate this advertising. I liked it before they changed it, but now it's just a picture of (for most people) random actors. I can't even think of another show that has advertising with people just standing around.
Think about shows with headlining actors. Shuffle Along, She Loves Me, China Doll, Waitress (kind of), Violet, If/Then, Finding Neverland, Misery, and It's Only a Play, just to name a few. Their headlining actors (Audra McDonald, Laura Benanti/Zachary Levi/Jane Krakowski, Al Pacino, Jessie Mueller, Sutton Foster, Idina Menzel, Matthew Morrison/Kelsey Grammer, Bruce Willis, Matthew Broderick/Nathan Lane/Katie Finneran, respectively) are all very notable. Kevin Chamberlin, Adam Pascal, Rachel York(e?)...... not so much.
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I could be wrong, but I think that's exactly what they are going for with the advertising. Many disaster movies from the '70s were marketed like "Watch a bunch of people you may (or may not) recognize from other movies fight for their lives!"



