Broadway Legend Joined: 7/29/08
Riedel undoubtedly knows about the extant tv commercial, which plays fairly regularly. The one he is talking about is a new, better one, based on production videos, and if it is edited well, I think it will help (esp since the one I have been seeing would never have encouraged me to buy a ticket to the show).
Broadway Legend Joined: 12/10/04
You mean April 2015?
I don't know, Mr. Roxy. There are a lot of shows opening in the spring. They may have thought they were doing themselves a favor by opening now when there was less competition.
I thought the critics were much more generous than I would be-and it's still not selling. We'll see how the new ad campaign works out.
dreaming-it is quite a bit too early to say it is "not selling." It has very experienced and successful producers who will bring to bear all of their collective resources. Although the post review sales are not good, it is also clear that this falls into that category of show that does not survive on review-generated sales. So what Riedel reports is not necessarily relevant. Of course, that doesn't mean everything is rosy-just that the story is yet to be written, and I agree with you that anticipated new ad is going to help write that story one way or the other.
Broadway Legend Joined: 12/10/04
A lottery and student rush is good if you're 21, but 21 year olds don't even know who Sting is.
Well, the really stupid and ignorant ones don't and those few probably aren't interested in anything on Broadway.
Do you belong to a Union?!
https://www.broadwayworld.com/article/Broadways-THE-LAST-SHIP-Offering-Discount-for-Union-Members-20141031
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