Thanks for sharing that. Riedel obviously doesn't know that they shot a TV commerical over the summer. I wonder if that's the commercial he's talking about or if there's a new one in the works.
Riedel undoubtedly knows about the extant tv commercial, which plays fairly regularly. The one he is talking about is a new, better one, based on production videos, and if it is edited well, I think it will help (esp since the one I have been seeing would never have encouraged me to buy a ticket to the show).
This might have fared better had it opened in April 2016 - right before the Tonys.
Doubt this will make it until than. The curse of the Simon on musicals appears to be alive and well. It is too bad for the actors but nothing you can do about it.
I don't know, Mr. Roxy. There are a lot of shows opening in the spring. They may have thought they were doing themselves a favor by opening now when there was less competition.
I thought the critics were much more generous than I would be-and it's still not selling. We'll see how the new ad campaign works out.
mass-you may be technically right (that it is barely not making the nut rather than barely making it, as I suggested) but that does not make your conclusion correct. we shall see. get back to me when you are doing more than taking uneducated guesses.
dreaming-it is quite a bit too early to say it is "not selling." It has very experienced and successful producers who will bring to bear all of their collective resources. Although the post review sales are not good, it is also clear that this falls into that category of show that does not survive on review-generated sales. So what Riedel reports is not necessarily relevant. Of course, that doesn't mean everything is rosy-just that the story is yet to be written, and I agree with you that anticipated new ad is going to help write that story one way or the other.
I've seen the show twice, and I would see it again IF they had a rush. Kind of stupid on their part not to have one at this point. Get as many people in that theater as possible to generate some favorable buzz.
Like Carol King, Sting's fans are an older demographic. A lottery and student rush is good if you're 21, but 21 year olds don't even know who Sting is. The producers need a rush that is available to everyone.
"The producers need a rush that is available to everyone."
Shows tend to do rush or lottery, not both. That said, I have to imagine if you show up for the lottery, you will either win or be offered lottery loser seats at near-rush prices.