"That certain other show did really well during Valentines day week i think"
Well you thought wrong. While Valentine's Day week was the best week the show had, it still didn't crack $500,000 in grosses. That's not "really well" by any stretch of the imagination.
Compare some numbers.
Christmas week On the Town made over $1,000,000. Honeymoon didn't even make $400,000.
New Year's week On the Town was just a little over $30,000 shy of having another $1,000,000 week. Honeymoon made just over $400,000.
I don't think On the Town is going to recoup, but the numbers do indeed show that more people were willing to pay higher prices to see it than they were Honeymoon.