"Hell, even a play like Equus would be nice as long as it challenged the norm."
Have you seen Well? Who is your audience? It sounds like you forget that many many many many theatregoers do not attend strictly to be artistically challenged or enlightened. They go to be entertained. Especially when they are paying $100+ for Broadway, which is a
commercial business. Your idealism is admirable, but not very realistic.
"The audience of American theatre is dying quickly."
People have been saying this for nearly 100 years. Where is your justification to back up that statement? If that were true, there would be a sharp decline in ticket sales and theatrical productions, which there isn't. It sounds like the audience for shows you want produced is dying quickly, which is not exactly true. They are just attending more Off-Broadway productions rather than Broadway. Regionally, there is a lot of new and challenging work as well. Theatre is theatre, be it The Lion King or Endgame or Riverdance. And Broadway itself was born from shows designed strictly for entertainment and escapism, not for artistic challenge.
"Also consider the fact that so much funding comes from individuals who donate money to the arts."
Yes, much funding for non-profit companies comes from individual contributions and many of them are elderly. But far more comes from corporate sponsorship, not from individuals. This is 10 years' experience in both marketing and development in major non-profit arts organizations talking. Not to mention the fact that board members, who also make considerable contributions, are usually considerably younger than the retirement age.
"Who even has a clue as to what the verfremdungseffekt is?"
Unless you're a theatre student, why would they know? I'm willing to bet that the majority of audience members who first viewed Threepenny Opera or Mother Courage and Her Children in the US didn't know the meaning of the word either. It's not like the programs come with textbooks. People who want to know more will research it themselves. And some people do.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian