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Why does Playbill cover art go from color to black and white?

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#2

re: Why does Playbill cover art go from color to black and white?

Yes, it's cheaper.

The only reason.
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-Kad

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-bjh2114 (on Michael Riedel)

Updated On: 1/15/08 at 10:52 PM

#9

re: Why does Playbill cover art go from color to black and white?

Is He Dead? had color Playbills during at least part of the preview period, but someone mentioned that the Playbills were B&W by the Saturday after the Sunday opening (six days after opening). Does anyone know the exact date the changeover took place, and does anyone know of any other examples of extremely rapid changes from color to B&W?
"What was the name of that cheese that I like?" "you can't run away forever...but there's nothing wrong with getting a good head start" "well I hope and I pray, that maybe someday, you'll walk in the room with my heart"
#14

re: Why does Playbill cover art go from color to black and white?

"Also, the reason why they might switch in the middle of a run is because if a show is struggling to meet their weekly nut, it is a superfluous part of the budget that can be easily eliminated."

hm that's weird - because my Mamma Mia playbill was black and white when I saw it, and I'm pretty sure that they aren't struggling haha.
#16

re: Why does Playbill cover art go from color to black and white?

"And RENT I'm sure only has ever done B&W...There's no need for color"

I have a Rent playbill in full color, with the logo in the middle, surrounded by a bunch of pictures of cast members. Lots of red. Kind of ugly, actually.
#19

re: Why does Playbill cover art go from color to black and white?

re: Why does Playbill cover art go from color to black and white?

this is a picture of Rent's closing Playbill it is probobly the same as the one it had when it opened and it probably changed after 9/11 because it went from selling out to only selling 30% of its seats and never really bounced back only selling approximatly 60%-85% of its seats.

#20

re: Why does Playbill cover art go from color to black and white?

That is the Playbill Rent had for a long time after the show opened.

I just assumed that they switched to the black and white logo after all the OBC left since those then would be pictures of people not in the show anymore.
#22

re: Why does Playbill cover art go from color to black and white?

It certainly does change to black and white to save money...even big hits may want to save money (most don't...most keep color). Roundabout is always black and white, I believe...

On a note...I was pleasantly surprised when I attended Gypsy this month and received a color Playbill!
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