I think that Wicked (movie musical) would be rather successful for many reasons. Unlike Rent and The Producers, Wicked already would have a huge audience base APART from Broadway because of The Wizard of Oz. Also, it would be considered a family movie, and family fantasy movies (Harry Potter, Lord of the Rings, Chronicles of Narnia, etc...) are generally very successful especially if released around the holidays.
The world has waited a long time for another successful Oz movie and The Wiz and Return to Oz just didn't cut it. If marketed correctly, Wicked would not rely just on its Broadway fan base, but to the billions who have seen and love The Wizard of Oz.
Updated On: 3/15/06 at 04:48 PM