Addy--I'm not sure if you posted your link in the spirit of information or irony, but I'm pretty sure that we could find a similarly heart-warming, eco-friendly, lettuce-filled web-site for BK, too.
I have to agree with JerseyGirl--the outrage is so arbitrary and hypocritical. Where, exactly, do people think "meat" comes from?
Cows have big, shiny brown eyes just like horsies.
Meat = murder.
You think, what do you want?
You think, make a decision...