#1
Posted: 10/11/04 at 2:24pm
Did anyone see the 60 Minutes bit on Generation Y about a week ago?
Generation Y, if you don't know, is the amazingly huge generation of post-boomer spawn that appear to be taking over the world. They are about ages 15-25, and they consume, consume, consume, and their tastes are changing just about every industry. According to this report, they make up about 1/3 of the world's population, the biggest since the baby boomers.
A couple of things mark a Gen Y'er: They are the first generation where video games, computers, and cable television are a given, not a luxury. Another thing: they grew up in a time where is was in the zeitgeist for parents to totally be on top of your children at all times (as opposed to the "Go out and play and leave momma to enjoy her gin 'n' juice" parenting us Gen Xers had to make-do with from our me-me-me Boomer parents). All their childhood they have been micro-managed: "Play date at 4, piano lessons at 5, judo lessons at 6..." They are generally overachievers who believe that any accomplishment will put them ahead in the game immediately. Also, they aren't terribly rebellious, preferring to be part of a group than an individualist (hence the creepy popularity of such wholesome types as the Olsen twins and Hillary Duff, not the rebels Kurt Cobain or Madonna the X'ers had).
All the technological inundation has tampered with their attention-span and imagination. If it isn't fast, don't bother with it. They don't know what to do without instruction (as one sociologist said "If you told them to 'go out and play', they'd just sit there in the yard, wondering what to do next.")
My question is this: What does this mean for the future of serious theater? O the entertainment industry in general? Will this generation even go to the theater? How can they endure Chekhov or Shakespeare? Will playwrighting be a thing of the past? Will every show on or off-Broadway have to be WICKED from now on? These are hardly new the-sky-is-falling proclamations but so far on this board I have heard from this generation "I don't know who Vanessa Redgrave is" and "Watership Down is the most boring book ever written." Makes ya think.
Discuss...
Generation Y, if you don't know, is the amazingly huge generation of post-boomer spawn that appear to be taking over the world. They are about ages 15-25, and they consume, consume, consume, and their tastes are changing just about every industry. According to this report, they make up about 1/3 of the world's population, the biggest since the baby boomers.
A couple of things mark a Gen Y'er: They are the first generation where video games, computers, and cable television are a given, not a luxury. Another thing: they grew up in a time where is was in the zeitgeist for parents to totally be on top of your children at all times (as opposed to the "Go out and play and leave momma to enjoy her gin 'n' juice" parenting us Gen Xers had to make-do with from our me-me-me Boomer parents). All their childhood they have been micro-managed: "Play date at 4, piano lessons at 5, judo lessons at 6..." They are generally overachievers who believe that any accomplishment will put them ahead in the game immediately. Also, they aren't terribly rebellious, preferring to be part of a group than an individualist (hence the creepy popularity of such wholesome types as the Olsen twins and Hillary Duff, not the rebels Kurt Cobain or Madonna the X'ers had).
All the technological inundation has tampered with their attention-span and imagination. If it isn't fast, don't bother with it. They don't know what to do without instruction (as one sociologist said "If you told them to 'go out and play', they'd just sit there in the yard, wondering what to do next.")
My question is this: What does this mean for the future of serious theater? O the entertainment industry in general? Will this generation even go to the theater? How can they endure Chekhov or Shakespeare? Will playwrighting be a thing of the past? Will every show on or off-Broadway have to be WICKED from now on? These are hardly new the-sky-is-falling proclamations but so far on this board I have heard from this generation "I don't know who Vanessa Redgrave is" and "Watership Down is the most boring book ever written." Makes ya think.
Discuss...
"Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
~ Muhammad Ali