Kathy Bates says NBC treated 'Harry's Law' like S--. — Page 2
#27
Posted: 8/4/13 at 12:35am
"There are basic cable shows (a lot of true crime) that do court the older demographic. They seem to have a lot of ads for reverse mortgages."
...and erectile dysfunction, osteoporosis, and incontinence products, i.e. targeted advertising.
...and erectile dysfunction, osteoporosis, and incontinence products, i.e. targeted advertising.
#FactsMatter...your feelings not so much.
#28
Posted: 8/4/13 at 6:11am
It seems like old people are the only ones who have money in this economy. Shouldnt they be a target demographic?
It's not how much they have, it's how much they spend.
And what they spend it on ... meds, medical "necessities," reverse mortgages, insurance, time shares, retirement communities ...
Some of those are national products (like meds), but many are local or regional companies (retirement communities, time shares), which means less ad dollars.
Those sponsors pale in comparison to Target, Apple, Lexus, etc.
It's not how much they have, it's how much they spend.
And what they spend it on ... meds, medical "necessities," reverse mortgages, insurance, time shares, retirement communities ...
Some of those are national products (like meds), but many are local or regional companies (retirement communities, time shares), which means less ad dollars.
Those sponsors pale in comparison to Target, Apple, Lexus, etc.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
blocked: logan2, Diamonds3, Hamilton22
Updated On: 8/4/13 at 06:11 AM
#29
Posted: 8/5/13 at 12:58pm
HE DIDN'T GET OUT OF THE COCKADOODIE CAR!
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
#30
Posted: 8/5/13 at 2:38pm
"An accident, Dolores, can be an unhappy NBC employee's best friend."
"The gods who nurse this universe think little of mortals' cares. They sit in crowds on exclusive clouds and laugh at our love affairs. I might have had a real romance if they'd given me a chance. I loved him, but he didn't love me. I wanted him, but he didn't want me. Then the gods had a spree and indulged in another whim. Now he loves me, but I don't love him." - Cole Porter
#31
Posted: 8/5/13 at 3:06pm
While B12B's remarks are accurate, I think they reflect a network mindset that is perhaps too lazy to mine what could be a tremendously fruitful demographic.
"It does me no injury for my neighbour to say there are 20 gods or no god. It neither picks my pocket, nor breaks my leg."
-- Thomas Jefferson
#32
Posted: 8/5/13 at 3:38pm
The show ranked 28th the first season and 52nd the second. And it was a musty show that felt like it was from the'80s. Had it continued I bet it would have dropped another 20 places. It may have had some fans but it was never a water cooler show. My mother loves Bates and law shows and didn't mind it going off the air.
But ****, she's almost in mourning about Cote de Pablo leaving NCIS.
But ****, she's almost in mourning about Cote de Pablo leaving NCIS.
#33
Posted: 8/5/13 at 4:53pm
If NBC figured out a way to mine that potentially fruitful demographic, they'd better copyright that innovation fast. CBS will take that **** so fast, with their audience...
It's not NBC's fault that it couldn't make money off the Harry's Law audience. Advertisers don't put value on those demos. NBC aired two seasons of Harry's Law, she was nominated for the Emmy two years in a row (bewilderingly), things literally were about as good for that show as any non-Football/non-singing show on NBC at the time, and they couldn't get any 18-49 eyeballs to watch it.
Towards the end of its run, it was beaten in the key demo at 8PM on a Sunday by a rerun of The Simpsons that aired at 7 that night. NBC did more than they should have for that show, and should not be to blame for the economic decisions set by advertisers.
It's not NBC's fault that it couldn't make money off the Harry's Law audience. Advertisers don't put value on those demos. NBC aired two seasons of Harry's Law, she was nominated for the Emmy two years in a row (bewilderingly), things literally were about as good for that show as any non-Football/non-singing show on NBC at the time, and they couldn't get any 18-49 eyeballs to watch it.
Towards the end of its run, it was beaten in the key demo at 8PM on a Sunday by a rerun of The Simpsons that aired at 7 that night. NBC did more than they should have for that show, and should not be to blame for the economic decisions set by advertisers.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
#34
Posted: 8/5/13 at 5:27pm
I didn't mean to imply that an "older audience" isn't a valuable market. They may not spend nearly as much as the "young folk" on way too much trendy crap, but they are also the fastest growing (as far as numbers) market in the country.
"Old" is the new black. Or it will be in the decades ahead. Getting advertisers excited about it enough to spend major bucks on airtime may be another thing, however. They have to be convinced by product revenue. Not by ratings (alone).
"Old" is the new black. Or it will be in the decades ahead. Getting advertisers excited about it enough to spend major bucks on airtime may be another thing, however. They have to be convinced by product revenue. Not by ratings (alone).
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22
blocked: logan2, Diamonds3, Hamilton22
Updated On: 8/5/13 at 05:27 PM
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