Kathy Bates says NBC treated 'Harry's Law' like S--.- Page 2
Kathy Bates says NBC treated 'Harry's Law' like S--.
#25Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/3/13 at 11:51pmIt seems like old people are the only ones who have money in this economy. Shouldnt they be a target demographic?
#26Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/4/13 at 12:35am
"There are basic cable shows (a lot of true crime) that do court the older demographic. They seem to have a lot of ads for reverse mortgages."
...and erectile dysfunction, osteoporosis, and incontinence products, i.e. targeted advertising.
#27Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/4/13 at 6:11am
It seems like old people are the only ones who have money in this economy. Shouldnt they be a target demographic?
It's not how much they have, it's how much they spend.
And what they spend it on ... meds, medical "necessities," reverse mortgages, insurance, time shares, retirement communities ...
Some of those are national products (like meds), but many are local or regional companies (retirement communities, time shares), which means less ad dollars.
Those sponsors pale in comparison to Target, Apple, Lexus, etc.
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#28Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 12:58pmHE DIDN'T GET OUT OF THE COCKADOODIE CAR!
MrMidwest
Broadway Legend Joined: 2/8/05
#29Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 2:38pm"An accident, Dolores, can be an unhappy NBC employee's best friend."
#30Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 3:06pmWhile B12B's remarks are accurate, I think they reflect a network mindset that is perhaps too lazy to mine what could be a tremendously fruitful demographic.
#31Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 3:38pm
The show ranked 28th the first season and 52nd the second. And it was a musty show that felt like it was from the'80s. Had it continued I bet it would have dropped another 20 places. It may have had some fans but it was never a water cooler show. My mother loves Bates and law shows and didn't mind it going off the air.
But ****, she's almost in mourning about Cote de Pablo leaving NCIS.
#32Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 4:53pm
If NBC figured out a way to mine that potentially fruitful demographic, they'd better copyright that innovation fast. CBS will take that **** so fast, with their audience...
It's not NBC's fault that it couldn't make money off the Harry's Law audience. Advertisers don't put value on those demos. NBC aired two seasons of Harry's Law, she was nominated for the Emmy two years in a row (bewilderingly), things literally were about as good for that show as any non-Football/non-singing show on NBC at the time, and they couldn't get any 18-49 eyeballs to watch it.
Towards the end of its run, it was beaten in the key demo at 8PM on a Sunday by a rerun of The Simpsons that aired at 7 that night. NBC did more than they should have for that show, and should not be to blame for the economic decisions set by advertisers.
#33Kathy Bates says NBC treated 'Harry's Law' like S--.
Posted: 8/5/13 at 5:27pm
I didn't mean to imply that an "older audience" isn't a valuable market. They may not spend nearly as much as the "young folk" on way too much trendy crap, but they are also the fastest growing (as far as numbers) market in the country.
"Old" is the new black. Or it will be in the decades ahead. Getting advertisers excited about it enough to spend major bucks on airtime may be another thing, however. They have to be convinced by product revenue. Not by ratings (alone).
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