I loved the third episode too, and I agree with wonkit that it was the strongest entry yet. I think many shows struggle in the first couple episodes after the pilot as the writers feel out what to do week to week. None of that is happening with Sleepy Hollow. It feels like we're watching season three; the cast is in sync, the plots are fun and the visuals are fantastic.
The sandman was scary (too scary for me!) and I like how the monster of the week ties into the overall plot and propels it forward. A perfect blend of stand alone and serialized writing.
The product placement was funny, and I like how Ichabod later said the shaman's drink tasted better!
They need to find a way to keep Ichabod as shirtless as possible.
Beharie makes the show for me though. I really enjoy her performance and her chemistry with Mison.
Marie: Don't be in such a hurry about that pretty little chippy in Frisco.
Tony: Eh, she's a no chip!