For the most part, only 3 days of DVR playback are counted toward advertiser audience guarantees, so not all 7 days of recorded viewing are counted. But, it definitely helps.
From a programming standpoint, they look at all of the ways the programs are viewed and what the viewership lift is across DVR playback, streaming, VOD, etc.
"Two drifters off to see the world. There's such a lot of world to see. . ."
Updated On: 11/7/13 at 05:27 PM