Selma number 2 at weekend box office.
LA Times:
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-taken-3-selma-into-the-woods-hobbit-unbroken-20150111-story.html "Selma" follows the Rev. Martin Luther King Jr. (David Oyelowo) in 1965 as he organizes and leads a march from Selma to Montgomery, Ala.
The Paramount Pictures-distributed film, which cost about $20 million to make, has pulled in $13.5 million since its limited release on Christmas Day.
“It’s a really incredible movie because it’s playing so well in so many diverse places and has all of these organic grass-roots energy around it,” said Megan Colligan, president of domestic marketing and distribution. “It’s big cities, it’s small cities -- it’s touching people all over.”
Colligan said one passionate fan in Louisiana reached out to Paramount asking if she could screen “Selma” at the local gym because there was no theater within 50 miles of town.
An estimated 43% of "Selma" moviegoers nationwide were African American, and 40% were white. Sixty-one percent were female.
“The historical drama is a tough nut to crack to make it entertaining and inspiring and I think [director] Ava DuVernay figured out how to do that,” Colligan said.
Coach Bob knew it all along: you've got to get obsessed and stay obsessed. You have to keep passing the open windows. (John Irving, The Hotel New Hampshire)