It's all about content.
The creator of the best content wins.
It's true that audience measurement tools have to be updated to capture the proliferation of ways that a viewer can consume a product (show). The industry is trying to figure that out.* But, in the end, television has the largest reach of all media, and Network television delivers the highest ratings, over all.
*It's fascinating to see the lift in delivery when you add time-shifted, FEP, mobile and VOD viewing to the linear TV rating. Advertisers are concerned with how quickly the viewing takes place after the live program, so that the ad message remains relevant, but, it's absolutely a big part of the current video advertising and programming conversation.
"Two drifters off to see the world. There's such a lot of world to see. . ."
Updated On: 5/15/14 at 04:19 PM