The Official Adam Pascal Love Thread, Part 13 — Page 40

They really cannot call the CD that. It sounds like a kids' TV show.

10.7, Tink.

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Oh, wow, good point. Their last day is supposed to be the 7th, and I doubt Adam is going to take off two shows on the 6th (a Saturday) to play the NACA Conference, but you never know.

And yes, that would be an awful title from a marketing standpoint.

Updated On: 8/24/07 at 12:48 PM

It's awful from any standpoint. I love him, but no.

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Yeah, I remember hearing about that. Too bad that he might be skipping out on something that could prove helpful just because he has a couple days left in Rent, though!

National Association for Campus Activities

Chloe, I wasn't going to post to disagree with you before, but now that you've mentioned it again, I'll put in my two cents. First of all, from a fan's perspective, of course it would be wonderful to see more publicity for their return and have anyone who might be interested in seeing them informed as to their return. However, from a business perspective, I don't think you can simplify it quite to the extent that you have.

Frankly, it sounds like the woman in your story missed the news mainly due to chance and misfortune rather than a lack of advertising. The news of their return has certainly spread enough within the musical theatre community that her husband has to know; it's just unfortunate that her husband didn't think to mention it to her. Anyway, even if the current advertising hasn't been far-reaching enough to inform her about their return, advertising isn't about making sure that every last person who might be interested in something is aware of whatever you're trying to advertise. In fact, as you might know, the costs of informing every last person about something rise as the percentage of people you're reaching rises. For example, it might cost $10/person to reach 75% of your target audience, but as you try to push your percentage to 80%, it starts to cost $15/person and so on. It all comes down to cost/benefit analysis, and unfortunately, that means that the producers might lose the business of some people who would go to the show if they were better informed (but in actuality, save money because the additional advertising would cost them more than it's worth).

Currently, Rent is selling to, what, 98-100% capacity? If fewer and fewer people start showing up, by all means, advertise more, but just because every last person isn't informed about their return doesn't necessarily mean more advertising is required.

Updated On: 8/24/07 at 01:11 PM

Hopefully, Adam will find inspiration and come up with a better title. I can't imagine the album being taken seriously by most people (especially English Teachers :P) if that is the final name.

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And on a totally different note...

I always go a Google News search on Adam, and then hit the "blog button" and it searches them (I do it by date). Well today most of the links popping up are his name on porn sites! I was looking briefly and saw "Adam Pascal" and then "naked teens" next it and was quite dumbfounded for a brief second. I mean it is obviously nothing and just random spam garbage, but it was interesting.

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I was talking with someone yesterday about how a lot of times theater PR is done solely in the Broadway community, like Broadway.com and BWW, and that they overlook a lot of the target audience (in the case being movie fans) by not targeting teen and entertainment magazines.

I still think a little more could've been done, but the ticket prices speak for themselves. Granted, they're not going to get a huge billboard in the middle of Times Square. They've been in almost every major NY newspaper, so it's obviously a big deal. We could argue about this forever and get nowhere. I just think that most people that would go see Rent have also seen the movie, and from what I've seen, a good number of them had no idea that the Mark and Roger they were about to see were the same from the movie.

Publicity and advertising are two different things, but they largely serve the same purpose, no? I mean, the idea is to get butts in seats -- they're j ust two different means of acheiving the same end. So if there's not a call for one, why the other?

Publicity is free, just takes time to make apperences. And I guess that, to me, it seems that when a show is doing well you start seeing it pop up everywhere. Maybe my perseption is off, but lets take a popular TV show for example Grey's Anatomy, to my knowlege it didnt need help to gain viewers but the actors made several apperences last season because people want to see them. Or even on Broadway, Spring Awakening to my knowledge doesnt need much help in the sales department but they pimp out those boys every chance they get.
I think that Advertising creates a buzz about something
and
Publicity keeps the buzz going

idunno

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technical definitions:

Advertising - Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, and billboards.

Publicity - Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.

From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.

Between the client and selected target audiences, publicity is the management of product- or brand-related communications between the firm and the general public. It is primarily an informative activity (as opposed to a persuasive one), but its ultimate goal is to promote the client's products, services, or brands. A publicity plan is a planned program aimed at obtaining favorable media coverage for an organization's products - or for the organization itself, to enhance its reputation and relationships with stakeholders.

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apparently I have made you angry. I wasnt trieng to!

Funny thing is that I typed and erased the words " I know nothing about this type of thing but, " I guess I should of left it!

All I am trieng to say is that I expected there to be more, I am not upset or disapointed that there wasnt, nor do I pretend to have any idea why, I was just surprised.

And NO, I have no idea how much T.V. apperences cost, so they charge producers for apperences on things like The View or Lettermen?

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Didn't Tamyra have a TV spot on channels like NBC? I saw her on TV once in a commercial advertising Rent. They could've done that with Adam and Anthony.

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