The Official Adam Pascal Love Thread, Part 13 — Page 41

I hope no one is angered here by this discussion. As far as I know, no one here is an actual marketing executive or broadway marketing executive (I could be wrong). Some of our ladies are going to school towards that goal, and a few others have had some career experience in it, but that is the extent as far as I know of. It is all just a gathering of ideas and opinions on the matter. No one is wrong, no one is right. We are hear to share what we know and learn from each other.


oh dear, I sound like a damn teacher and must stop now.

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Emcee, actually no, I never knew these appearances cost the producers anything.

Did I post about this actress before? I wasn't sure.

Lexi, you may be right that it was just a matter of chance that this particular person didn't know, but it's the kind of striking instance that always makes a good (if questionable) anecdotal example. The cost/benefit analysis makes a lot of sense, and I'll be interested to see how sales are for this week. From what I've heard, they're already down somewhat due to fall classes starting. However, it seems like this could have been predicted, and reacting to it now is a little late.

I also doubt that anyone who might have liked the movie but is not the type to watch for news about the show would know about them being back. There are several friends of mine who fall in this category, (or would if I weren't around to tell them.) I would guess this is the biggest bloc of potential audience members. How to reach them is another question.

As I mentioned before, I do get this feeling that their return to the show exists in a kind of bubble. Inside it there's a lot of excitement, even frenzy. Outside it is almost complete unawareness, even on some Broadway sites. I've noticed that All That Chat has had zero reviews and only a handful of posts (two of which were mine) regarding Rent.

Tink, I've had the same thing happen with blog search. I changed my preferences to the "safest search" setting, and they disappeared.

Updated On: 8/24/07 at 01:48 PM

I find it weird that they would have been on a talk show and not one of us would have heard about it.

I think a commercial would have been a good idea, but again, it comes down to money. It originally was only a six week run, and organizing and putting everything together to make a new commercial featuring them may have not have been worth the time. The majority of people who bought tickets because they returned were most likely on these types of sites anyway. I just think it's unfortunate that fans who don't frequent the online sites missed out on the opportunity.

Well that's the thing. It's a fine line between advertising for Rent and advertising for Adam and Anthony's run in Rent. It seems they should be pushing for Rent as an entity, like siamese said. Maybe they just assume that since it's got a long history, people know about it - and if they want to see the show, they will.

Well, right. Advertising Rent as an entity is an entirely different ballgame and brings up a whole new set of questions. I just don't think anyone here was initially talking about that.

My best guess is that the producers don't see it necessary to heavily push Rent as a show anymore because it's recouped dozens of times by now. Why should they spend more money on a risky, hardcore marketing campaign that could ultimately fail when they can just sit tight and hope people still come due to word of mouth?

Of course, I'm speaking from what is probably their point of view, not necessarily mine. I can see both sides and leave it to those hopefully more knowledgeable than me on the matter to make the actual decisions.

no lexi not you.

I agree that most likley the producers just don't think its necessay, but it would be nice!

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I don't think that's what anyone here was initially talking about either, Lexi, but it just occurred to me that the sales weren't great prior to their return, and might fall back down again after they leave. I think that tink is right. Given the show's history, I don't foresee a larger "event" happening to Rent than Adam and Anthony's return, and I agree that if they are ever going to pull out the big guns with advertising, now would be the time. I'm wondering if it all happened very fast and they're just doing it as sort of a fun, spontaneous thing that wasn't hashed out very far in advance.

Tink, you're obviously well versed in the advertising world, and I think you're right again about Adam pushing his tour/cd through this. But the closest I've ever come to the world of marketing is through my lackluster telemarketing temp job like 8 years ago, so I can't offer any solutions as to how he might do that, lol.

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Updated On: 8/24/07 at 02:01 PM

Harley Jay has posted a rather sweet and modest blog about the delay in his Broadway debut. He's sounds like a very nice guy.

ETA: ah, I think you're right, Lexi. I also understand what you're saying about ATC, but it seems silly.
Harley Jay blog

Updated On: 8/24/07 at 02:05 PM

thanks, MC, but I wouldn't consider myself anywhere near "well versed". There is still A LOT to be learned, and unfortunately every situation is different. I dealt with marketing of a spokesperson in the "famous for doing nothing" entertainment industry, but most of those principles and ways don't work the same way as say in Broadway, or another field. There are some universal themes but you just have to learn your individual market and the ins and outs of it. And it is all up to, like Lexi pointed out, what the man upstairs' overall purpose and expectations of the outcome are. If they don't really care, it is all a moot point really.

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He seems really nice. Nervous, too, but I would be too if I was in that position.

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I actually want to see them as well. I know there are some haters out there, but I have heard mostly positive reviews about their tour run, so it has peaked my interest.

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They do have those Today Show concerts, but they're all announced ahead of time.

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Who are the two former stars that have statues?

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