madbrian said: "Does a designer risk hurting their brand by dressing the Trumps? Might celebs avoid them because of it?
"MadBrian, you asked a legit and interesting question, looks like we have an answer now about the risk to brands.. Both Ralph Lauren and Carolina Herrerra two of the biggest most influential brands are are doing very well thanks to Melania and Ivanka and even darling Arabella!
Ralph Lauren saw an increase in stock post-inauguration after Melania Trump sported the designer's sky blue ensemble,
The winner was Ralph Lauren, who made first lady Melania Trump's Jackie O.-esque sky blue cutaway jacket, dress and matching gloves. The brand's stock saw three days of gains, a bump from $88.19 to $90.13, which could have been due in part to the exposure. Despite some negative comments on Lauren’s social media channels (alongside positive ones), the hashtag #BoycottRalphLauren never really took off.
Another winner: Ivanka Trump. There was a lot of interest in the white made-in-the U.S. Oscar de la Renta suit she wore at the inauguration and the Carolina Herrera princess gown she wore that night may end up being an even bigger boon to the fashion industry than the first lady.
After Ivanka carried a $1,045 Aspinal of London burgundy Pearl bag to the National Prayer Service on Jan. 21, the brand saw increased wholesale and online interest due to "the Ivanka factor," says creative director Mariya Dykalo, who wonders if the made-in-Britain style, which Ivanka purchased herself, was a nod to British PM Theresa May’s visit to the U.S. this week.
And Petit Peony, the made-in-the-USA children’s brand Ivanka tapped to design clothing for her three children for the inaugural events, reported a surge in demand for the $250 ivory wool princess coat worn at the National Prayer Service by the president’s granddaughter, Arabella Kushner, and a 20-fold increase in unique visitors to its website, which is now selling a special Inaugural Collection.

http://www.hollywoodreporter.com/news/will-melania-ivanka-stimulate-fashion-sales-968481
When They Go Low, I Go High
Updated On: 1/31/17 at 08:56 AM