Into the Woods is not perfect, but it was better than Phantom of the Opera, which is was much more possitive about. Assuming you meant to say that Rich was more positive about POTO, that is a misleading and arguably inaccurate statement.
He praises the production values, Michael Crawford and Harold Prince's direction, but is anything but kind to Lloyd Webber.
"It would be equally ludicrous, however - and an invitation to severe disappointment - to let the hype kindle the hope that
Phantom is a credible heir to the Rodgers and Hammerstein musicals that haunt both Andrew Lloyd Webber's creative aspirations and the Majestic Theater as persistently as the evening's title character does. What one finds instead is a characteristic Lloyd Webber project - long on pop professionalism and melody, impoverished of artistic personality and passion - that the director Harold Prince, the designer Maria Bjornson and the mesmerizing actor Michael Crawford have elevated quite literally to the roof.
The Phantom of the Opera is as much a victory of dynamic stagecraft over musical kitsch as it is a triumph of merchandising uber alles."
"But Mr. Crawford's moving portrayal of the hero notwithstanding, the show's most persuasive love story is Mr. Prince's and Ms. Bjornson's unabashed crush on the theater itself, from footlights to dressing rooms, from flies to trap doors."
"In Act II, the heroine travels to her father's grave for no reason other than to sell an extraneous ballad whose tepid greeting-card sentiments ('Wishing You Were Somehow Here Again') dispel the evening's smoldering mood. The musical's dramatic thrust is further slowed by three self-indulgently windy opera parodies."
"But the banal lyrics, by Charles Hart and Mr. Stilgoe, prevent the score's prettiest music from taking wing. The melodies don't find shape as theater songs that might touch us by giving voice to the feelings or actions of specific characters."
"Instead, we get numbing, interchangeable pseudo-Hammersteinisms like 'Say you'll love me every waking moment' or 'Think of me, think of me fondly, when we say goodbye.' With the exception of 'Music of the Night' - which seems to express from its author's gut a desperate longing for acceptance -
Mr. Lloyd Webber has again written a score so generic that most of the songs could be reordered and redistributed among the characters (indeed, among other Lloyd Webber musicals) without altering the show's story or meaning. The one attempt at highbrow composing, a noisy and gratuitous septet called 'Prima Donna,' is unlikely to take a place beside the similar Broadway operatics of Bernstein, Sondheim or Loesser."
He pretty much bashes the show and Webber, saying Prince, Crawford and the rest made the show what it is by sheer production, nothing to do with the material they were given.
"One no longer loves one's insight enough once one communicates it."
The opposite of creation isn't war, it's stagnation.