This show is in such a tricky spot because it lends itself to a small theatre and couldn't fill a bigger theatre but, in order to do a musical in an 800-seat house, ticket prices need to be pretty high.
I truly think that with the right marketing, pricing, discounting, word of mouth, and the reviews it'll probably get, this show could fill the Booth for at least the rest of this season. We aren't there right now though.
Personally, I'm just waiting for it to inevitably pop up on TDF at this point.