Audrey is Back in Black - Check out this Gap Ad

[mejusthavingfun]

Posted: 9/8/06 at 2:14pm

Audrey Hepburn Helps ‘Keep it Simple’ in Gap Spots

Wednesday September 6, 2006


Debuting Sept. 7, Gap's new KEEP IT SIMPLE TV spots juxtapose classic footage of Audrey Hepburn from the movie FUNNY FACE dancing in skinny black pants to the 1980 AC/DC hit song “Back in Black."

The ad opens as Hepburn dances through a Parisian café in FUNNY FACE. It continues as she jumps out of the movie and onto a backdrop resembling the look and feel of an iconic Gap ad. VFX and graphics help her navigate her way across the screen in a series of energetic dance steps. She then jumps back into FUNNY FACE as the spot concludes with the tagline "It's Back— The Skinny Black Pant."

Celebrating Gap's re-launch of the perfect black pant, the ads mark Gap's third and final marketing campaign of the fall season.

Laird+Partners, Gap's creative agency, developed the KEEP IT SIMPLE marketing campaign. The TV spots were developed using visual effects by Method Studios and graphic design and animation by Logan and print ads were photographed by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin.

The "Keep It Simple" television campaign features :30 and :60 spots that will air in the U.S. on all major networks, spot markets and cable from Sept. 7-Oct. 5. The spots will premiere on network television shows, including GREY'S ANATOMY (ABC), CSI (CBS) and STUDIO 60 (NBC). Gap.com will also feature the new KEEP IT SIMPLE television commercial, as well as exclusive, behind-the-scenes footage of the making of the ad.

"Gap has a rich history of integrating memorable choreography and music into our advertising, but we've never done anything quite like this before," said Trey Laird, creative director of Gap. "We wanted to do something really special to re-launch our skinny black pants and thought who better to showcase them than actress Audrey Hepburn — an iconic woman famous for dressing with sophistication and classic style."

Gap became known for fabulous "must-have" black pants more than a decade ago — they flew off shelves and helped millions of women across the country dress with sophistication and style. Gap's reintroduction of the perfect fitting pair of skinny black pants this fall is a celebration of this classic, iconic piece. Named after timeless fashion icon Hepburn, "The Audrey Hepburn Pant" is sleek and simple with modern details that are undeniably cool. It has an updated bi-stretch fabrication, which allows for greater flexibility and movement and helps the pant keep its shape. Gap's new skinny black pants are destined to become a modern day classic.

In celebration of the launch of the KEEP IT SIMPLE ad campaign, Gap is making a generous contribution to the Audrey Hepburn Children's Fund. The Audrey Hepburn Children's Fund is a non-profit organization created to continue Ms. Hepburn's international appeals on behalf of children around the world.

Santa Monica, California-based Method (www.methodstudios.com) is a visual effects studio that design and creates visual effects for commercials, music videos and feature films.


See it for yourself! Updated On: 9/8/06 at 02:14 PM

[Patronus]

Posted: 9/8/06 at 2:41pm

This is pretty clearly off-topic. There is already a thread about this on the off-topic board.

https://forum.broadwayworld.com/readmessage.cfm?thread=910217&boardname=off&dt=33

[JustABroadwaybaby2]

Posted: 9/8/06 at 4:04pm

I also saw ads that say Welcome Audrey! or something like that in windows of the Gap on west 86th.

[mejusthavingfun]

Posted: 9/8/06 at 4:18pm

Who reads the Off-topic boards? I'm tired of everyone's snobby elitist attitudes on here. This is my board too you know. I will post whatever I feel is relevant. Off-topic. At least I'm not going on about how perfect Fatti Lupone is in everything she does. Now that is a real disservice.
Updated On: 9/8/06 at 04:18 PM

[JustABroadwaybaby2]

Posted: 9/8/06 at 5:34pm

OUCH.

[Dirty Rotten Scoundrel]

Posted: 9/8/06 at 5:44pm

Who reads the Off-topic boards? I'm tired of everyone's snobby elitist attitudes on here. This is my board too you know. I will post whatever I feel is relevant. Off-topic. At least I'm not going on about how perfect Fatti Lupone is in everything she does. Now that is a real disservice.

But what...does this...have to do...with Broadway?

[sidneybruhl]

Posted: 9/8/06 at 6:11pm

Audrey dancing to an AC/DC song....now that's something I never thought I'd see.

[flicker_]

Posted: 9/8/06 at 6:39pm

mejusthavingfun: I think you're the one with the largest pretentious attitude. You never have a kind thing to say. Get over it and grow up because I think alot of people are tired of your immature temper. This isn't "your" board. You don't own it and you should be far more respectful.

Now, I will expect you to tear my head off. You're so predictable.

[SweetQintheLights]

Posted: 9/8/06 at 6:41pm

"Off-topic. At least I'm not going on about how perfect Fatti Lupone is in everything she does. Now that is a real disservice. "

I'm just hoping that the Fatti Lupone comment was a typo.

[mrs felciano]

Posted: 9/8/06 at 6:42pm

WOW! You're the fool on here who bashes EVERYBODY! So just shut up already!

Ohh Fatti LuPone? That's so cute!!! I wish I was that creative.

[Rathnait62]

Posted: 9/8/06 at 6:54pm

"Off-topic. At least I'm not going on about how perfect Fatti Lupone is in everything she does. Now that is a real disservice. "

Turn ya down, did she?

[CyCoSpAz2]

Posted: 9/8/06 at 6:56pm

I read the Off-Topic boards...

[mejusthavingfun]

Posted: 9/9/06 at 4:27pm

LOL!

[Unknown User]

Posted: 9/9/06 at 6:06pm

I would bet that Audrey is rolling in her grave being associated with crap like the Gap and AC/DC!

[2]

Posted: 9/9/06 at 8:29pm

Why did I totally read the thread title as "Audra is Black Black"? Personally, I thought the commercial looked stupid but whatever. And everyone's right, this off-topic. It has NOTHING to do with Broadway.

[StageManager2]

Posted: 9/9/06 at 8:38pm

LOL @ Lolita2!

As opposed to "Audra is Just Black"?

Updated On: 9/9/06 at 08:38 PM

[Patti LuPone FANatic]

Posted: 9/9/06 at 8:40pm

Well.... although I don't agree with the childish attitude of the original poster of this thread.... Audrey Hepburn did have a Broadway career. She did "Gigi" on Broadway and toured in that show from 1951-1953 and also did "Ondine" on Broadway in 1954.
(I got this information from her official website.) The original poster needs to grow up. from Roman in Austin, Texas.. the official Patti LuPone FANatic

[mejusthavingfun]

Posted: 9/10/06 at 11:01pm

drama rama

[millie_dillmount]

Posted: 9/11/06 at 7:03am

"Who reads the Off-topic boards? I'm tired of everyone's snobby elitist attitudes on here. This is my board too you know. I will post whatever I feel is relevant. Off-topic. At least I'm not going on about how perfect Fatti Lupone is in everything she does. Now that is a real disservice."

"drama rama"

You suck.

You brought the drama upon yourself.

[MCfan2]

Posted: 9/11/06 at 9:36am

"Well.... although I don't agree with the childish attitude of the original poster of this thread.... Audrey Hepburn did have a Broadway career. She did "Gigi" on Broadway and toured in that show from 1951-1953 and also did "Ondine" on Broadway in 1954."

True, she did. I believe she even won a Tony.

Since the topic has been raised, I like the commercial, but I'm sorry the poster is taking such a tone. Not much in the spirit of Audrey Hepburn, a classy and gracious woman!

[anotherhundredpeople]

Posted: 9/11/06 at 9:39am

I agree with MC. But I do want a pair of those black skinny pants...