My thought was "You can - you HAVE - done better". This was just plain boring, which is a shame because with this cast, I suspect the finished result will be anything BUT boring. I realize that many films do advance trailers, but the films that score big at the box office do them so much better. Take "Dreamgirls" as an example. They may have only shown a few feet of footage, but it was THE footage, the arrival of the Dreams. It got a very good reception.
I have always believed that a trailer is like a contract between the filmmaker and the audience. If you get screams of approval at first showing, it's sort of like an audience agreeing to go see the finished film. I can think of dozens of instances where that was true. If you have a dull teaser (and it is called a teaser, you need to tease) you often have a film that is either afraid to show the goods or is in the middle of an identity crisis.
I would shelve this teaser and show instead a teaser made up ENTIRELY of an incredibly tight, extreme close-up of Travolta's hairdo, bouffant and two feet high. I would have the camera sneak down a few times to show an eyebrow and hear Travolta say "uh, uh, uh...not yeeeeeetttttt...." (or "who wants to know?") as the music roared and the credits rolled. THAT would get the juices flowing, show a sly sense of humor and "offer the contract" to the audience.
http://www.broadwayworld.com/board/readmessage.cfm?thread=972787#3631451
http://www.broadwayworld.com/board/readmessage.cfm?thread=963561#3533883
http://www.broadwayworld.com/board/readmessage.cfm?thread=955158#3440952
http://www.broadwayworld.com/board/readmessage.cfm?thread=954269#3427915
http://www.broadwayworld.com/board/readmessage.cfm?thread=955012#3441622
http://www.broadwayworld.com/board/readmessage.cfm?thread=954344#3428699
Updated On: 12/28/06 at 03:48 AM