Not much should be looked into this past weeks grosses except for the bright spots as every producer and their accountant new this past weekend was going to be a blood bath for the following reasons:
1) Halloween fell on a Saturday- Halloween is a party holiday where people go out and not to the theater. This is why Wicked always does a 100 seat lottery on Halloween because not only is it its birthday, but its also a poor day for sales overall. This was easily seen by every not SRO only show pushing massive discounts last week like the $31 orchestra for Something Rotten, or Fun Homes' "Great Seats Available Oct-27th-Nov1st." And since Halloween fell on a Saturday it effected the 3 top selling performances of the week, both the Saturday Mantinee (Performance 1) and Evening (Performance 2), and then also Friday night (Performance 3) as many people had Halloween parties on Friday night as well.
2)NYC Marathon- This normally has a slight effect on the box office because the tourist crowd last weekend was not your usual tourist crowd it who would likely spend at least one night at a show. Instead the crowd was constantly preping for Sunday's race. For those who don't think this is true, as someone who works in on the South East Corner of Central Park I can attest that it was a grid lock of runners all week. Normally when the tourism is down in Fall and Winter producers rely on the Bridge and Tunnel crowd.The problem is that no one in their right state of mind would come into the city during the Marathon thus hurting grosses for the Sunday Matinee ((Performance 4) and Sunday Evening (Performance 5) for the following shows:
- Aladdin
- Chicago
- Les Mis
- The Lion King
- Spring Awakening
- Sylvia
- Wicked
3) On top of that the Mets being in the World Series definitly played some effect on the box office. Now normally the world series would have minimal effect, but the Mets were the home town underdogs so many non sports fan New Yorkers watched taking away from the potential audience again.
There 3 factors created the perfect storm for shows grossed to sink to outragiously low levels, so we shouldn't look so much into the bottom of the pack, but instead look at the shows that were able to rise above the trend showing their prowess:
Clearly Hamilton is the big winner here, bucking the trend, showing that despite minimal advertising the show is stil riding its early buzz where people will do anything to get to see it. This is especially true when compared to the other SRO's like Lion King, Wicked or Book of Mormon, where you can't watch daytime or late night tv without seeing umteen comercials for one of those shows.
- I think we can finally add Aladdin to the list of big dog long running productions with Wicked, The Lion King, and The Book or Mormon, as the show stil managed 96% capactiy in the 3rd largest barn on Broadway in one of the toughest weeks of the year.
- Fun Home's producers seem to understand dynamic pricing as it still played to 95% capacity despite being down $170K.
- Misery looks good, and on its way to recoupment unless Bruce Wills is being grossly overpaid. Yes its not selling out by $900K for a two person play is nothing to laugh at.
- On Your Feet! defintly looks like it is gaining momentum and might be the new Mamma Mia! as $900K is great for a musical with no names during previews. It looks like its on a similar tragectory as Motown, only it might not open to universal pans, and I am sure the Estefans are not double diping in royalties and asking an exorbitant amount to the point where the show can't sustain itself with grosses under a million dollars.
- The Gin Game looks like it might actually recoup.
Updated On: 11/3/15 at 11:26 AM