Jarethan said: "haterobics said: "Jarethan said: "What percentage of its audience do you think are repeat viewers? I don't see why it can't run for a long time with audiences only seeing it once."
The real question is how much do repeat viewers count in the grand scheme of things? I have to imagine (on a site full of repeat viewers) that we overestimate our importance?
Thanks. That was exactly my point. While repeat visits will always be good for business, I do not think the people on this board are representative of the vast majority of ticket buyers or make up a sizable percentage of box office grosses (particularly given how creative so many are in finding cheap seats, which I have had very little luck in doing myself).
Most of our friends, who attend the theatre regularly, cannot believe how many times my wife and I have seen certain shows that we liked, when the reality is that we have probably never seen 90% of the shows that we have liked (enough to indulge in repeat viewings) more than once in a 12 month period. That goes back to the sixties...from too many shows and too little dollars to too many shows and too little time."
I'm a Broadway (and to lesser extent, Off-Broadway) devotee, but since I live in Oklahoma I only visit NYC once a year (headed back in November). So I don't choose to do repeat shows because a) most of the shows don't play multiple years and b) there's so much choice to pick from. The only B'way show I saw twice was American Idiot. I did see Wicked twice the first time it toured through Tulsa. So I can attest that folks like me don't do repeat visits to the same productions very often. Not sure if I lived in NYC if that would change Maybe depending on finances...
I do have a couple who are friends of mine. Anytime they go to NYC, they go see Phantom of the Opera and only Phantom regardless of what else is playing. I don't get it (partially because I was not wowed by the touring production of POTO that I saw; my favorite part was the chandelier), but it seems to work for them. So tourists (I'm def not the typical tourist; I see 6-8 productions on my trips) who do see shows repeatedly may gravitate to the easily recognizable "brands": The Lion King, POTO, Wicked, Chicago, BoM... that scream Broadway to them (with the exception of BoM, I have seen all those above shows only on tour).
I would see Ham again if I once I booked travel I could find a decently priced ticket. I was also considering seeing Kinky Boots (with Porter/Sands who I saw in it in 2013) or BoM again, but decided to see shows that have opened since my Feb. 2016 Visit.
Anyway, sorry for the rambling post. I just think most shows' box office doesn't consist largely of repeat visits.
Updated On: 8/22/17 at 03:26 PM