I've talked about this many times, and so have a lot of other people. To me, fundamentally, there are two reasons why it failed.
1) Roman Polanski directed the original gothic version in Vienna and Stuttgart, later Hamburg and now Berlin. We all know that Polanski fled the States on rape charges in the 1970s. He was never going to get back into the U.S., nor would anyone live up to his vision. The source "Tanz Der Vampire" is based on is a Roman Polanski movie.
It was always going to be a controversy if Roman's name was on it. You only have to look at the Oscars 2003, half of the audience gave standing ovations, the rest seemed mighty pissed
2) "Tanz Der Vampire" couldn't have come at a worse time. First of all, you have this gothic musical / almost opera from Vienna with lines, when translated, i.e. "So many victims washing on the shores / An ocean of pure tears / So many pleas for mercy, howls of pain / Intoxicating fears!"
No offense, but after 9/11 I don't think anyone would want to see a gothic piece with those sorts of lines. Shows like "The Producers", "Hairspray" etc. brought back a sort of musical comedy that had vanished with the 40s and 50s. "Tanz" just did *not* fit in. You also have to remember that the original German show had other lines such as "God is dead" (which was changed to "God has left the building" in DOTV)
After 9/11, there was no way in HELL "Tanz" was going to go over in the way that it was. Instead of abandoning the show, which would have been for the best (as I'm sure Steinman would have gotten on with "Batman" and "Neverland", and Crawford would have made a proper return with "The Woman In White") they decided to go with the fad. The problem is, "Tanz Der Vampire" doesn't allow a successful means of conforming to this.
For starters, how on EARTH do you take the larger-than-life, OTT histrionics of Jim Steinman and weave them into a musical comedy? It just seems stupid trying
Of course, there are rumours of a "Tanz" motion picture directed by Polanski - a way of redeeming the franchise from the Broadway failure, I presume - and a possible U.K. production based on the 1997 English script by Kunze (which obviously has a lot of Steinman lyrics as well)
Who can explain it, who can tell you why?
Fools give you reasons, wise men never try
-South Pacific