Posted: 11/8/23 at 10:03pm
zainmax said: "Jay Lerner-Z said: "Right. Most working musicians need to tour relentlessly. From coast to coast, continent to continent. Deal with the hassles of venues, travel etc. Then put effort and money into producing merch to awkwardly hawk. Stand in the lobby after shows with a sharpie in their hand, desperate to make a sale. Posters, t-shirts, mugs... vinyls. Which is another reason vinyl has had a resurgence. People actually pay for them, if only as an act of charity to support the acts they like. Artists need to leave their families for weeks and months at a time, only to just about get by. They need to pay their band, their crew, insurance. If they are very lucky, they MIGHT just about have enough to record another album. All to start the same cycle over again.
This is what Spotify does."
Looking at musicals, though, what's the logic of a cast album? Some of them like FUNNY GIRL are independently, separately financed so the investors actually think that they'll see any money from them or is it more of a preservation motivation? I'm serious."
Some shows hurry to record their cast album so they can use their music in their advertising to sell tickets - why? Because they can't afford the rights to a previous recording, the previous recording is not able to be licensed at all, the current production's talent agreements prohibit them from using another cast's recording -- or the most obvious, it's a brand-new musical with no previous recording whatsoever. Not having music that can be used in advertising is a huge challenge for musicals and a big motivator for new ones to hurry to make their cast recordings.
An example like the Lea Michele Funny Girl falls more in the "because it will sell" category. I don't recall what music they used in their ads up to the point of having the Lea recording; was it always instrumentals? (Another workaround).