haterobics said: "I don't think you can really do an easy head-to-head comparison between a show that came out at the dawn of the Internet age, and now, since that is helping to drive a lot of the insanity. Even if a lot of the same things happened back then, you couldn't just go online and see how many tickets were being resold, etc."
I agree. Back in 1996, there was no YouTube, Twitter, Facebook, Instagram, SnapChat, etc. I was in high school at the time and I first heard of RENT from my friend in marching band who told me about it. I still didn't know much about it until I saw its performance on the Tonys. My older sister got me the CD soundtrack for my birthday and I'd put it on the stereo whenever I can.
Now with social media and YouTube, it's so much easier to widely hype something if it's really really good. Even with the cancellation line, I bet most people found out about it from online or some hashtag or through these boards. Back in 1996, only people in the theater world would know about the cancellation line.
I remember the Producers and that was crazy too. I think the closest musical in recent times that was super popular somewhat similar to Hamilton is Book of Mormon. Sure it was 5 years ago back in 2011, but back then we already had YouTube, Twitter, Instagram. I recall going to the rush lottery almost every day after work and the crowds were massive (though Hamilton's is bigger.)