Skip to main content
My Shows
News on your favorite shows, specials & more!

Hand to God's Targeted Ads in Playbills

Welcome Guest. Please Login or Register.

#1

Hand to God's Targeted Ads in Playbills

I attended The Visit last night and noticed the show specific targeted ad for Hand to God.


"REVENGE IS A DISH
BEST SERVED COLD...
OR WARM...
OR HOT...
LIKE CHITA."


On the train, another theatergoer was thumbing through their playbill for Fish in the Dark and I spotted that ad, which I believe was: "SEE YOU IN HELL, LARRY"


I know there was a different one for The King and I, which I saw last Thursday, but I don't have that playbill handy.


It's pretty clever marketing campaign and I was wondering if others might be able to share the captions for other shows I have yet (or won't get a chance) to see.


#4

Hand to God's Targeted Ads in Playbills

In the Hedwig playbill it was " Why so angry? I'd be happy with an inch".


I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
#5

Hand to God's Targeted Ads in Playbills

For Hedwig, "Why so angry? I'd be happy with an inch."



ETA- ^You beat me to the punch while I went into the other room to get my playbill.


These ads are a great idea. The marketing for this show has been a lot of fun to watch between the ads themselves and the different ticket promotions they've cooked up. I'm looking forward to seeing what they make of the reviews the show has received.

Updated On: 4/9/15 at 12:18 PM

#6

Hand to God's Targeted Ads in Playbills

The King and I playbill says


I'm all about "Getting To Know You." For a good time, call 212-239-6200.

Updated On: 4/9/15 at 12:20 PM

#8

Hand to God's Targeted Ads in Playbills

just checked my curious incident playbill:


"WHAT ABOUT THE CURIOUS INCIDENT OF YOUR MOM IN MY BATHTUB" lol.

#9

Hand to God's Targeted Ads in Playbills

Love these! Gentlemen's Guide also has similar stuff on their social media that's pretty funny (i.e. We love to Wrap! when Holler If Ya Hear Me opened, etc etc.)

#11

Hand to God's Targeted Ads in Playbills

None in Heidi Chronicles, The Audience, Finding Neverland, An American in Paris, Skylight, On the 20th Century...


"Mostly, I loved the size of these people's emotions. Nobody has emotions this size anymore. Outsized emotions. Operatic emotions. Kushemski and Vanda are like Tristan and Isolde, they're Paolo and Francesca. Nobody's in total thrall like this anymore. Nobody's overcome by passion like this, or goes through this kind of rage." Thomas, Venus in Fur
#15

Hand to God's Targeted Ads in Playbills

I don't think they necessarily make it into every Playbill. At Fun Home last night I didn't see any ad for Hand to God.


I am a firm believer in serendipity- all the random pieces coming together in one wonderful moment, when suddenly you see what their purpose was all along.
#17

Hand to God's Targeted Ads in Playbills

"Something Rotten's was nice and simple:
"ROTTENER (with arrow pointing down to Tyrone)""


When did you attend the show ? I looked through mine and couldn't find it.

#18

Hand to God's Targeted Ads in Playbills

" When did you attend the show ? I looked through mine and couldn't find it. "


This past Tuesday, April 7th. I can take a pic when I get home.


Just a peace of my mind.
#19

Hand to God's Targeted Ads in Playbills

Wow, that's awesome. Shows do pick which other shows' Playbills they purchase ad space for, so it's common for ads to appear in some shows and not others based on the perceived crossover audience.

#20

Hand to God's Targeted Ads in Playbills

They are only in April playbills, so if a show has not yet switched over for some reason, you will not get them. I know Fun Home has them, my playbill from yesterday has one.

#21

Hand to God's Targeted Ads in Playbills

Ya. When the next month's edition of Playbill gets shipped to the theatre, they will continue to finish passing out the old issues until they run out. Some areas of the theatre run out before others, so those areas might begin passing out new issues before others do. Once my friends in the mezz got color playbills while I received b&w in the orch. Mine was the new issue, but I went upstairs to grab myself one in color.


#22

Hand to God's Targeted Ads in Playbills

When I saw Fish in the Dark on April 1, they gave me a March Playbill but the ad that says "See Ya in Hell, Larry" from Hand to God was indeed in there so maybe it's April for all shows. I definitely don't see them doing an ad in Wicked or The Lion King, Aladdin, or Matilda though. :)

#23

Hand to God's Targeted Ads in Playbills

Bump- any others out there? These are fantastic. I'd love to see pix of the ads if anyone was willing to upload them.

#25

Hand to God's Targeted Ads in Playbills

Those are the only two that I have. Every other Playbill I have from shows like GIGI, SOMETHINGS ROTTEN, VISIT etc. don't have these in it, so I guess they just started putting them in.

BroadwayWorld TV


Ticket Central
Hot Show
Tickets From $59
Hot Show
Tickets From $71
Hot Show
Tickets From $71
Hot Show
Tickets From $95