I didn't realise how much $$$ tours grossed

[binau]

Posted: 6/19/11 at 7:58pm

According to Variety last week Wicked in Canada grossed 1.8 million. Higher than Broadway

Next to Normal's grosses seem significantly higher than Broadway on average - if I'm interpreting it correctly they made over 800k on average per week (i.e. 1.6 mill for two) at St Louis. 4,000 seat theatres help, I'm sure!! For the stops I looked at, they were usually grossing 500-650k per week.

For 11 touring shows, the total gross was about 11 million.

I didn't realise that tours can gross so much money.

Does anyone have more insights about the prospects for shows making money on tours, and possibly the importance of touring on Broadway shows in general (e.g. are producers more willing to take risks and mount a show on Broadway if they think it can later tour?)

Updated On: 6/19/11 at 07:58 PM

[TreyKenyon]

Posted: 6/19/11 at 8:30pm

I think the two biggest reasons for elevated grosses on tour are..

1.)As you alluded to, the larger (and in many cases, MUCH larger) houses found on the road. More seats = More $$$$$

2.)The elevated demand for touring shows coupled with little to no competition. I'm in Cleveland and people here want to see shows but can't get to New York. Thus, many will see any and all shows that come through Playhouse Square. Plus, when a show comes to town it is most often the ONLY show in town. No competing with dozens of other shows in NYC.

[Dave13]

Posted: 6/19/11 at 9:12pm

This biggest difference would be what the tours Net compared to Broadway.

Much higher costs paying for set up and tear down, transportation from city to city, hotel costs and etc.

However, some of these costs are offset by playing lesser known talent compared to Broadway.

As already stated, The touring shows are oftentimes in much bigger theaters. Lack of competition and Season Ticket holders play a factor.

Also, the length of time in each city is based upon the demand in the area. Oftentimes, every show is sold out.

[broadwaydevil]

Posted: 6/19/11 at 10:26pm

Tours also have much smaller/inexpensive sets to help offset the high costs of transportation and setup.

[julesboogie]

Posted: 6/19/11 at 10:49pm

Updated On: 6/19/11 at 10:49 PM