Posted: 4/8/15 at 4:16pm
They just posted this on their Facebook page. It's a new television commercial I believe.
I personally think it's terrific and the way its staged is so fun and wonderful, especially the quick shot of Matilda walking by herself through the park. I think its remarkable. I especially love the ending when they all strike the Matilda pose.
Updated On: 4/8/15 at 04:16 PM
Posted: 4/8/15 at 4:23pm
It sort of looks like a commercial for a laxative.
Posted: 4/8/15 at 4:27pm
"It sort of looks like a commercial for a laxative."
When I grow up
I will be regular enough to know
The time of day I usually go
So I won't worry, 'cos
I'll be all grown up
Posted: 4/8/15 at 4:40pm
Doesn't make me think of Broadway....or that the show is anything like it actually is. (And I LOVE that song.)
Posted: 4/8/15 at 4:52pm
It's definitely odd.
Posted: 4/8/15 at 5:13pm
"Pure Joy, Pure Genius"
riiiiiiiightttt.
Posted: 4/8/15 at 7:52pm
I really enjoy that song and all of Matilda, but that commercial seems to have no connection to the show. This reminds me of the "Broadway" eBay commercials.
Posted: 4/8/15 at 8:04pm
Shouldn't an ad for a Broadway musical... y'know, feature visual content relating to the show directly for more than just a second? They're banking on viewers being able to recognize When I Grow Up as being from the musical, and I wouldn't call that a safe assumption to be making.
Updated On: 4/8/15 at 08:04 PM
Posted: 4/8/15 at 9:41pm
It seems like the only people that would appreciate it at all..are the people who know the show already. I doubt it would get any new ticket buyers at all..
Maybe if they interspersed some of these scenes with scenes from the show it would make more sense...
Posted: 4/8/15 at 10:11pm
wow this is so interesting, i don't think I've ever seen a Broadway commercial using regular people like that. I think it will get people's attention, but its kinda weird because they are not showing people what they are paying for. I don't really know how i feel about it
Posted: 4/8/15 at 11:26pm
Very interesting indeed. Personally I think this might be very smart. Because it will appeal to people who don't usually care about Broadway. Because they don't realize it's a commercial for a Broadway show.
I don't know how about you, but when I see a commercial for, say, cars, I usually tune out because I'm not bothered. I think many people might do the same thing with "normal" Broadway ads.
But here you just listen to the song with a "Oh, just another Broadway commercial"-like prejudice, and maybe/hopefully a few people will thing "I like that song", and only then they realize it's from a show. And maybe then they'll want to see it.
Will it work that way? Who knows, but it's certainly an interesting concept!
Posted: 4/10/15 at 8:24am
Just saw the #WhenIGrowUp spot for Matilda, on CBS This Morning. I like it a lot. Interesting. Unique. Dig it! Bravo.
Does anyone know who made the spot?
Posted: 4/10/15 at 4:12pm
AKA Marketing/Advertising
Not your typical commercial for a Broadway musical but luv it!
Fun watching... brings the kid out in everyone. Guess the producers wanted a fresh out of the box approach and they got it!
When I Grow Up is such a catchy upbeat tune.
Updated On: 4/10/15 at 04:12 PM
