More campaigning than usual?

It seems there has been more campaigning for best musical than usual. Especially from Dear Evan Hansen, Great Comet and Come From Away. All three have been posting on their YouTube channels with videos pushing the idea of how original and creative their show is. I'm not complaining, I'm actually in love with them. It just seems more than usual.

here are their YouTube channels

Come From Away

Dear Evan Hansen

Great Comet

Well, campaigning was particularly minimal last year because every non-Hamilton show had nothing more than a fat chance. This is a particularly competitive season, so campaigning actually has potential effect (though I don't think any show has gone overboard, at least yet).

It's a far more competitive year than usual.

I've noticed a lot more press -- ie ANDY KARL really wants it you can tell

Skimbleshanks2 said: "I've noticed a lot more press -- ie ANDY KARL really wants it you can tell"

Does it really count as noticing after you set up a Google Alert for their name?

Liking a show on FB shouldn't mean seeing the SAME ARTICLE over and over again on my feed. Finally had to purge it

But that is not a DEH problem, that is a Facebook algorithm problem. DEH just says "hey we want to spend X amount of money to send this post to Y amount of people who like our page because they might be interested in seeing it (DEH could also throw in where you live or what you have selected as interests).



If you are going get mad at someone, at least get mad at the right person.

Yeah! Almost as annoying as improper grammar! It would be "It's," with an apostrophe, love.

UncleCharlie said: "What people are describing here is not campaigning which would be ads directed at Tony voters. This just sounds like aggressive advertising to try to get more people excited about the show.



"

A show that's sold out for months. It's annoying as hell and no it's not just a FB problem. DEH is buying the ads specifically driving the point of how wonderful their Tony nominee in a tight race is. Sure, the ads are seen by the public but let's not pretend Tony voters don't Facebook.

Liza's Headband said: "Yeah! Almost as annoying as improper grammar! It would be "It's," with an apostrophe, love.



"

You seem like you are fun at parties.

UncleCharlie said: "TigerBait88 said: "UncleCharlie said: "What people are describing here is not campaigning which would be ads directed at Tony voters. This just sounds like aggressive advertising to try to get more people excited about the show.



"

A show that's sold out for months. It's annoying as hell and no it's not just a FB problem. DEH is buying the ads specifically driving the point of how wonderful their Tony nominee in a tight race is. Sure, the ads are seen by the public but let's not pretend Tony voters don't Facebook.



You really think a Tony voter who has already seen all the nominees and has formed opinions is going to change his or her vote at the last minute cause of a Facebook ad? I don't. And as been pointed out, those targeted ads are because you clicked on an article or on something related to the show or went to the show's website. If a Tony voter hasn't done that, they're not seeing the ads you are. And yes, they are annoying but those advertising $ keep a whole lot of things on the web we take for granted free. People never remember that part of the equation.





"

Not all Tony voters see all shows nominated, especially for those out-of-towners if some shows have closed early.

Nope. Seems par for the course.

TigerBait88 said: "If I see one more sponsored facebook story from Dear Evan Hansen about how wonderful Rachel Bay Jones is I'll SCREAM! Loved her and loved the show but give it a rest already. It's almost enough to make me hope she loses to Block. "

No way she loses to Block. If she loses to anyone, it'll be Collela.