This is not new!
Scott Rudin and Stuart Thompson and Sonia Friedman and Jeffrey Richards and Roundabout and others did it for years, and others before them, going back to the days of David Merrick and Alex Cohen.
If anything, it's a sign that the newer crop of producers (Greg Nobile, Wagner & Johnson, Tom Kirdahy, Brian Moreland, etc) have continued that trend and are producing plays by directors & writers who are attracting stars, and agents continue to push their clients towards the theatre.
Sometimes scheduling is also coincidental. These plays can be in development for a long time and then suddenly someone is available and it can go this season instead of next, or something that was supposed to happen 2 years ago is finally happening now.
It is virtually impossible to sell tickets to a Broadway play without a bona fide star, with the twice-a-decade exception of something like Stereophonic, The Humans, and Curious Incident where the play becomes an event.
As always, I wish more of these stars were flocking to new plays.
Updated On: 8/10/24 at 11:18 AM