Can you REALLY blame them for trying to get the best price they can? They are, after all, TRYING to make money. If they can't sell enough tix that way, I'm sure they will indeed offer a bigger discount.
I don't think they have any "nerve" to try. As was already stated: they don't HAVE to offer any discount at all. Getting discounts is a bonus....not a right.
No one wants to undersell their show. If the going rate goes up (and it always does) then practically everyone will use that pricing. If their base price is lower, many people will actually assume they don't believe in their product and that something must be "wrong" with the production.
If no one was selling full price tickets at 120 a pop, then NO ONE would use that as their price. But they do, and plenty of them. (I am not speaking as to whether or not Ragtime has a good advance, but just in generalities.)
If we're not having fun, then why are we doing it?
These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.