"I think they're trying to hide that it's a musical..."
Well, right now, I think they're trying to hide that it's a MOVIE. We haven't seen a trailer yet, and (non-singing) images have only surfaced this past week.
I would reserve judgment on whether or not they're trying to hide that it's a musical until after the first trailer is released.
...and according to the leaked description posted, it will have "singing" in it.
"Jaws is the Citizen Kane of movies."
blocked: logan2, Diamonds3, Hamilton22