ErmengardeStopSniveling said: "It's going to cost the same to mount whether it's a limited or an open-ended run. For a musical, "limited run" would probablyjust be a branding thing to add urgency (one could assume they would hopeto extend,unless it's a situation where there's another tenant coming in).It's a little more "noble" to close after 4-6 months if you've already announced that date from day 1. Of course, some of the Bwayfinancing and design elementscould be wrapped in with the tour, which could make a limited run more feasible.
Historically, theater tickets are poor gifts anddo not account for a sizeable percentage of tix sold(because it's for a set date/time and there are other factors that go into seeing a live theatre production)."
I could see them, even if they don't do a limited run schedule, only releasing a few months of tickets at a time, instead of pulling a Tootsie and releasing too many at once. I also think people are underestimating the popularity of this musical - they all see it as the next BMC, but Percy Jackson (the series in general) is a lot more popular than the original BMC source material. With enough press from Rick Riordan, as well as maybe an advertising pairing with the upcoming Trials of Apollo book, they could make a decent mark.
"I think that when a movie says it was 'based on a true story,' oh, it happened - just with uglier people." - Peanut Walker, Shucked