Next for the Longacre! — Page 3

ErmengardeStopSniveling said: "It's going to cost the same to mount whether it's a limited or an open-ended run. For a musical, "limited run" would probablyjust be a branding thing to add urgency (one could assume they would hopeto extend,unless it's a situation where there's another tenant coming in).It's a little more "noble" to close after 4-6 months if you've already announced that date from day 1. Of course, some of the Bwayfinancing and design elementscould be wrapped in with the tour, which could make a limited run more feasible.

Historically, theater tickets are poor gifts anddo not account for a sizeable percentage of tix sold(because it's for a set date/time and there are other factors that go into seeing a live theatre production)."

I'm talking about from parents/grandparents to younger kids (when I saw the tour in both NY and Boston, there were plenty of families with kids not old enough to buy things on their own), but that's a fair point.

LightsOut90 said: "by producing it on Broadway they can charge more for licensing rights when high schools and community/regional theaters want to do it in a few years. LITERALLY the only reason DISASTER went to Broadway a few years ago was for this reason."

That makes a lot of sense since Broadway Licensing seems pretty tight with them on Instagram. I’m only speculating but I’m inclined to believe there’s already a plan set up over there to license out Percy Jackson after a limited run.

DoTheDood said: "I get Percy Jackson is better known than BMC, but at least BMC was able to have a sold out run."

It averaged 82% capacity during it's run, which isn't bad but certainly doesn't qualify as a sold-out run.

itsjustmejonhotmailcom said: "DoTheDood said: "I get Percy Jackson is better known than BMC, but at least BMC was able to have a sold out run."

Itaveraged82% capacity during it's run, which isn't bad but certainly doesn't qualify as a sold-out run."

I think they were talking about BMC's off-Broadway run at Signature Theatre, which, if I remember correctly, sold out really quickly. A friend of mine had wanted to get tickets, but got on the website a few minutes too late.

http://www.playbill.com/article/the-lightning-thief-the-percy-jackson-musical-is-heading-to-broadway

Looks like the rumors were true.

ACL2006 said: "16-week limited engagement. I wonder if the entire tour cast will transfer?"

I wouldn’t be surprised. There were some cast members (pretty sure it was Sarah and James) who weren’t signed on for the final few shows, so their understudies were promoted to leads. When I heard the Broadway rumor that was a big factor in my mind.