PRISCILLA Marquee

The marquee looks great but not having the main photo be of Bernadette, Tick, and Felicia is disappointment. It's a show whose main characters are two drag queens and a trans woman and marketing in a way that disguises this just doesn't sit well with me.

Maybe they'll change it later in the run.

No bus. No shoe. No drag queens.

I saw those girls perform at Broadway On Broadway and they were great, but if the producers were aiming for straight tourists, they should have done something similar to the girls in Rock of Ages or pick skinnier girls. That whole Dreamgirls look is misleading.

Looks like you beat me to it DMsquared2 as i was going to post this myself. It is off putting that the producers can't trust and embrace the show for what it is. Even the production in Toronto had the following photos posted on the theatre. I guess by using the three divas as the focal point they're hoping people might think "Dreamgirls" rather than "drag queens". Disappointing to say the least.

Is there any chance they are trying to preserve some mystery for the 3 leads entrances? Just a thought.

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I agree-the shoe and the bus would have been good!

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I have to think there is some marketing research going on and they settled on some designs that appeal to a majority as well as international appeal. I am sure they tested designs.

The three divas probably appeals to many groups (women, gays, international visitors) and is reminiscent of successful shows like Mamma Mia, Dreamgirls,etc.

I'm sure its not based on homophobia. A bus and shoe might not be as compelling visually.

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It is curious that there isn't a single person pictured in drag outside the theatre. Lizards and wildflowers and androgynous Gumbies, yes. But no shots of the three leads or anyone else in drag. If the producers want to keep the content of the show a secret won't audiences be disgruntled when they find out they've been misled?

I agree they need the shoe.

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Priscilla isn't exactly unknown. The brand is Drag Queens on a Bus. I would genuinely be suprised if you're average Joe Tourist is unaware of the concept.

The (London) Palace Theatre looks absolutely beautiful there.

I think the intention for the Broadway marquee was to create something distinctly Broadway - I think they wanted to cash in on the image of Dreamgirls and everything to say "Well, actually, here it is with f*****g drag queens!"

In Toronto, even the ads in the newspaper would feature the 3 divas. I don't know who they were trying to fool. Making the show look like it's Dreamgirls seems deceptive, to me. Why promote the show with 3 minor (albeit fabulous) 'characters' (the Divas don't even have individual character names) rather than the 3 (fabulous) leads?! Do they really think people will buy tickets to a musical called "Priscilla Queen of the Desert" only if they are tricked into thinking it's about 3 women rather than 3 men (in drag)?

Does La Cage aux Folles promote itself with pictures of Ann and Mme Dindon so people will think it's about women, rather than gay men?

In their defense, they did show flamboyant drag queens on those airport express buses that bring tourists into the city:

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Updated On: 1/23/11 at 09:46 AM

"they should have done something similar to the girls in Rock of Ages or pick skinnier girls."

I'm sorry. Did you just say they should have chose skinnier girls?!

They chose three beautiful women with voices like angels.

I find that comment very offensive.

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TheatreDiva ... I totally agree with you! The comment about "choosing skinnier girls," was totally offensive...and, the DIVAS are 'THE VOICE OF THIS SHOW." Also, all three are tremendously talented, and the show wouldn't be the hit it was in Toronto without them.