Call_me_jorge said: "I was wondering what in the world required the show to move theatres.Notonce,not twice, but three times in the fall of ‘81. They went from their original home, The Alvin(the Neil Simon) to ANTA Playhouse(August Wilson), only then having to transfer to the Eugene O’Neill, and the finally settling down at the Uris(Gershwin). I understand transferring theatres was more common back then, but I can’t seem to understand they had to transfer 3 times in the span of 3-4 months."
I would guess they fell below a certain gross and the theatre could evict them. Back in those days, the ANTA was a pretty undesirable house...and I imagine willing to accept a lower stop clause. Not sure re the next two, but the URIS had a terrible track record pre-Wicked. I am guessing that the producers were hoping that, by moving to a much larger theatre, they could fill it with more discounted tickets, and still at least break even. The Eugene O’Neill was smaller, more in demand, and probably not a great place to be if you needed to rely on half-priced ticket sales.
Just guessing, though.
The Subject Was Roses also played in at least 4 theatres during its run, including the mammoth Broadway. I can only imagine how empty the house must have been for most performances.