Skip to main content
My Shows
News on your favorite shows, specials & more!

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

Welcome Guest. Please Login or Register.

#1

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

I'm talking about photos specifically depicting characters in the show, as the ROCKY photo is clearly supposed to be depicting Rocky and Adrian, but using Drew Sarich and Wietske van Tongeren from the Hamburg cast rather than Andy Karl and Margo Seibert from the Broadway cast. (By "non-cast-members" in the subject line, I meant not from the Broadway cast - i.e. not the people Broadway ticket buyers seeing the logos and ads are going to see on stage.)

I can think of times with painted/drawn/etc. artwork like the MAMMA MIA! logo, which depicts a generic Sophie rather than any specific actress who played the role, but I couldn't recall any example with photos specifically showing people's faces, so I figured someone on here might be able to come up with one.

By the way, I completely understand why they wouldn't want to use Karl and Seibert's faces - they don't want the show's "brand" to be associated with specific actors, they want artwork that can outlast Karl and Seibert's presence in the show, etc. But there still seems to be sort of a weird disconnect that the giant billboard outside the Winter Garden features the faces of two actors not performing inside.
Winter Garden exterior
#4

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

I'm pretty sure the latest ONCE billboard in Times Square uses the West End cast in the photo. It happens frequently enough, I'm sure.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
#5

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

When you use cast members faces on advertising (depending on their contracts) you have to pay them. When Lee Roy Reams and Wanda Richert left "42nd Street" David Merrick pasted royalty-free clip art of model headshots onto their bodies and used those as ads for the rest of the run.
#10

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

My all time favorite example was at the matinee performances of the original Broadway production of THE APPLE TREE. Barbara Harris only starred in the evening performances and Phyllis Newman did the matinees. The problem was the third act PASSIONELLA segment did a film montage of the evolution of Ella the chimney sweep's transformation into bombshell Passionella. There was a huge screen on stage showing closeups of Harris' face. Obviously to save money the producers chose not to re-film the montage with Newman and even in a blonde wig and heavy makeup Newman bore no resemblance whatsoever to Harris. So while Newman was singing her heart out on stage there was Harris' larger than life image behind her. Too funny.
#15

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

Yes, the image of Reno on the Anything Goes Playbills did change when Stephanie J. Block took over for Sutton Foster.

I am pretty sure that the image of "Sophie" on the Mamma Mia marquee is actually modeled after Jennifer Gambatease, who posed for the image, but never appeared in the show.

I don't think I ever saw an ad for Bombay Dreams that depicted an actual person, so I not sure what that poster is referring to.

The Playbill cover for All Shook Up on national tour featured actors who did not appear in the show, as did the Playbill for the 1990's version of Fame.
Dean: Can I tell you something? Lorraine: That depends on what it is. Dean: I think you're really really pretty. Lorraine: (after a pause) Ok, you can tell me that.
#18

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

I am pretty sure that the image of "Sophie" on the Mamma Mia marquee is actually modeled after Jennifer Gambatease, who posed for the image, but never appeared in the show.

No... That was a stock photo inside a picture frame that a producer saw at a store somewhere & liked so much. They contacted the rights holder and got them to sell them the image.
#19

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

Yeah BILLY ELLIOT came immediately to mind as they used a picture of a kid jumping and pasted James Lomas' head on it. That was the logo for most of the Broadway run and it is the picture on the cast recording that was rereleased for Broadway.
Also, much of the art and promotional material for A CHRISTMAS STORY THE MUSICAL used a kid who looked more like the Ralphie in the movie instead of using Johnny Rabe who played the part on stage.
#20

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

The original art for Newsies is actually a photo of Kyle Coffman that they "Butched" up to look like Jeremy Jordan- the cast has discussed it. As much as I don't like when shows don't use the show's actors, I understand cost-wise why they do- and I hate that that's not Andy Karl! LOL
#21

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

I was just about to mention “Newsies”, but I know “The Addams Family” updated the non-cartoon pictures after Nathan Lane and Bebe Neuwirth left, but that was just outside the theatre because most of the promotional stuff used the comic-esque logo over the actors dressed in character.
#23

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

One of the promotional images used for the West End production of Love Never Dies used a model for Christine and as far as I'm aware, although it is hard to tell because of the mask, the Phantom wasn't Ramin. I can't remember if they used the image outside the theatre, but I know that it was used for the cover of the souvenir brochures and on promotional leaflets.
#24

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

RACE used a stock photo of a white woman seen from the torso-down sitting on a bed, recolored the dress red and the skin to match Kerry Washington's tone, and made it its poster.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#25

ROCKY: Is there precedence for using photos of non-cast-members as logo/artwork?

True, that is not Drew Sarich (though it does resemble him a bit).

George Maguire (one of the original Billy's in London) was the one used on all those US adverts. He was writing about it and joking with friends at one point when he took a trip to the states that to see himself up in Times Square was very strange.

As I recall not just ads but also commercials were often taken from other countries-I believe Phantom at one point was using the Canadian commercial, and Beauty and the Beast (a long time ago) was using the German commercial for the show. I think it is just cheaper to take pre existing commercials and put a new voice over on them

BroadwayWorld TV


Ticket Central
Hot Show
Tickets From $59
Hot Show
Tickets From $71
Hot Show
Tickets From $71
Hot Show
Tickets From $95