I think the fall is the best time for Side Show to open, look at this past season - way too many musicals opened in the spring and with no sure fire break away hit you wound up with a bunch of shows extending runs longer in the hope the other would close and focus the choices for the public.
It looks like there are only two musicals set to open before Christmas - On The Town and Last Ship. While the post Xmas traffic jam is already forming , Honeymoon In Vegas, Funny Thing, 20th Century, King And I, Fun Home, Finding Neverland, Bull Durham, Dames At Sea, American In Paris, Hamilton. Its going to be a suffocating spring to gain attention.
The fall to me looks like a good opportunity to drop anchor and build a reputation and not get lost fighting for coverage in the spring. B'Way Musical fans will have no other choices in the Fall.
If they close the balcony similar to what they did at Cinderella Side Show will do fine at the St. James
PS: Saw it this past weekend and it is very special - the first act is perfection, the performances all great and the new book and direction makes it very real rather than an exercise in theatricality like the original. Heartbreaking really.
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