Stupid question time: Considering that many, if not most shows on Broadway are financial flops, what incentive is there to produce or put money into shows? Because it's fun. Producers love producing and investors love going to opening night. Nobody invests in a Broadway show if they can't afford to lose the entire investment. (Really. It's in the legal paperwork. They have to sign that they can afford to lose it.)
And on the rare occasion the show does become a hit, everybody stands to make a LOT of money. If you invest in twenty STORY OF MY LIFEs and just one WICKED, you're set for life.
Nothing matters but knowing nothing matters. ~ Wicked
Everything in life is only for now. ~ Avenue Q
There is no future, there is no past. I live this moment as my last. ~ Rent
"He's a tramp, but I love him."