I actually think a limited run of Paranormal Activity on Broadway would make a lot of sense. If it opened in July it would catch the summer tourists, then carry through Halloween when spooky season gives it a natural boost, then close after the Christmas tourist wave before the January slump. The title already has recognition and the material is exactly what Gen Z responds to right now. It is dark, mysterious, sexy, scary, and it gives them something big and cool to post about as much as something to experience.
The play itself is small and clean with six actors and a unit set, which makes it easy to position as a seasonal event. Cast hot, relevant actors like Thomas Doherty and Ayo Edebiri, and it becomes the kind of thing both tourists and locals want to catch while it is here. It feels like the right mix of timing, title, and audience appetite.