Telecharge vs Broadway Direct question

I was under the impression when a show’s official site takes you to their ticket seller that that would be the original and lowest price without any mark ups. Any show in a shubert theater takes you to Telecharge with the original, lowest price. Same with nederlander and Broadway direct / jujamcyn and seat geek.

But recently I’ve seen shows at shubert houses listed on Broadway direct for lower prices than on Telecharge. Why would this be if that site is not the direct distributor? Shouldn’t Broadway direct have a resell price added? Does the official site not take you to the original full price anymore?

I’m not talking about discount sites, I’m just asking where to find the original full prices with no markups. If anyone can advise what I have wrong or what they’d recommend to find true pricing, that’s greatly appreciated.

Playbill_Trash said: "recently I’ve seen shows at shubert houses listed on Broadway direct for lower prices than on Telecharge."

May I ask for which shows you saw this? Just curious if there are any I'm interested in.

Thanks for all the feedback! Another question, do shubert theaters sell tickets without fees when they’re bought in person at the box office? Specifically oh Mary?

I’ve seen nederlander theaters not charge Broadway direct fees in person so I didn’t if that policy is everywhere.