That's one hella boring EQUUS ad
Broadway Legend Joined: 3/20/04
That's one hella boring EQUUS ad#1
Posted: 4/12/08 at 8:58am
Wouldn't make me want to see the show. Interesting to see that Richard Griffiths gets first billing (well, left-side billing).
The 2-page South Pacific ad, on the other hand...
(Don't have a working camera, sorry!)
re: That's one hella boring EQUUS ad#2
Posted: 4/12/08 at 9:06am

Gee whiz. I love the Equus logo. I think it's as good as the indelible original Equus logo.
Agreed though that the South Pacific ad is terrific.
re: That's one hella boring EQUUS ad#2
Posted: 4/12/08 at 9:12am
i find this artworek incredible!
i don't see why you think it's no good...
(can someone post the original equus logo that smaxie mentioned?)
http://musicalkid.multiply.com/
re: That's one hella boring EQUUS ad#3
Posted: 4/12/08 at 9:13amI like it as well--- reminds me a bit of the ad for "Coram Boy"- bit haunting.
Stand-by Joined: 3/15/08
re: That's one hella boring EQUUS ad#5
Posted: 4/12/08 at 9:16am

Original logo, both London and Broadway. It was SO distinctive.
Joined: 12/31/69
re: That's one hella boring EQUUS ad#6
Posted: 4/12/08 at 9:16amWhen this ad premiered in Britain, I started a thread praising it. I think we went 6 or 7 pages of people marveling at it's brilliance.
re: That's one hella boring EQUUS ad#7
Posted: 4/12/08 at 9:17amthe logo is fantastic. i will probably buy the window card for this show...SO EXCITED!!!
re: That's one hella boring EQUUS ad#8
Posted: 4/12/08 at 9:18amEven the spike of the 'Q' is a smart touch.
re: That's one hella boring EQUUS ad#9
Posted: 4/12/08 at 9:22amI think it is brilliant. The original always made me think of a piano, as if it was about musicians or a musical, perhaps better suited for Strider.
re: That's one hella boring EQUUS ad#10
Posted: 4/12/08 at 9:25amDefinitely getting the poster for this show. I will probably have to carry it home wrapped in a brown wrapper, though.
re: That's one hella boring EQUUS ad#12
Posted: 4/12/08 at 9:45am
That is amazing...the more I look at it the more beautiful it is. The nuances are amazing...truly.
I'm not one for buying b'way window cards...but WOW!
Broadway Legend Joined: 3/20/04
re: That's one hella boring EQUUS ad#13
Posted: 4/12/08 at 10:04amWhat I meant was - I liked the logo, but I figured it would have been a full page advertisment, not a medium-sized box in the middle of a traditional AMEX ad.
re: That's one hella boring EQUUS ad#14
Posted: 4/12/08 at 10:06am
I like how the eyes of the horse are his nipples:)
It's such a cool logo.
-Jeff Bowen's worst onstage line flub.
re: That's one hella boring EQUUS ad#15
Posted: 4/12/08 at 10:08amAs part of making a deal for an exclusive presale with AMEX, AMEX pays for a full page ad. The show provides their artwork, but really doesn't have a lot of choice in the framing of the ad. After the presale ends in two weeks and seats go on general onsale, most shows then run their own version of a full-page ad or large scale ad.
re: That's one hella boring EQUUS ad#16
Posted: 4/12/08 at 10:18am
So you base whether or not to see a show based on the size of the ad?
Besides, isn't this show just going to kind of sell itself?
Broadway Legend Joined: 8/25/06
re: That's one hella boring EQUUS ad#17
Posted: 4/12/08 at 10:36am
> So you base whether or not to see a show based on the size of the ad?
most important decisions are based on size. :smirk:
re: That's one hella boring EQUUS ad#18
Posted: 4/12/08 at 10:43amThis ad won awards during the shows London run and deservedly so. It is the play!
re: That's one hella boring EQUUS ad#20
Posted: 4/12/08 at 11:18am
I don't know how you can call this boring. It's beautiful.
Definitely inspired. Someone earned their salary for this one.
re: That's one hella boring EQUUS ad#21
Posted: 4/12/08 at 11:22am
As far as the billing goes:
Alphabetical Order?
re: That's one hella boring EQUUS ad#22
Posted: 4/12/08 at 11:26am
I don't think so.
This is Richard Griffiths we're talking about. I think this career talks for itself. He's been working since the '70s.
I'd be a little confused if Daniel was billed first.
re: That's one hella boring EQUUS ad#23
Posted: 4/12/08 at 11:43amThe billing was discussed on a UK TV channel and Daniel Radcliife insisted his name was second on the bill.
re: That's one hella boring EQUUS ad#24
Posted: 4/12/08 at 11:44amThe billing was discussed on a UK TV channel and Daniel Radcliffe insisted his name was second on the bill.
Videos









