I actually inquired about the "best price guarantee" when I saw discount codes pop up for seats listed at full price on their website. I was looking at seats in row C. At first, when I inquired, they tried to deny that the discount existed, until I provided screen shots of the full-price and discounted pages. Then, I was told that although the coupon prices were (of course) discounted from the prices for the same seats offered on the website, they consider the discounted tickets to be in the same ticket "category" as tickets in Row H, for which the full price is similar to the discounted coupon price for Row C. Their argument was that since they offer worse seats at the same price, they don't believe they have to honor give the promised 10% off, and instead recommended that I buy the worse seats to get that price from them. When I pushed back, asking them to honor the guarantee, they offered to match the price from the discount (which of course I could have just gotten through the discount site), but still refused to provide the promised 10% back. They provided no reason why, if Row C and Row H are in the same "category," they're priced differently in the first place.
Literally, the point of the guarantee, according to the Ken Davenport's blog, was to instill in ticket-buyers "trust" that they wouldn't have to hunt for discount codes, because what was on the website would always be the best price. That's actually a flat out lie, and everyone who doesn't want to overpay for tickets should be looking at the discount codes for this show, just like for any other show. So now, not only are the producers saying that you have to hunt for discount codes in order to get the best price on any given seat, they're also trying to get people to "trust" that seats five rows further back are just as good as the seats they're selling at full price for more money closer to the stage. That's not a guarantee: it's a scam.
The whole experience, particularly being blown off and gaslighted when I tried to redeem the guarantee (no, Row H is not the same "category of ticket" as Row C. If it were, you wouldn't have priced Row C much higher on your website than Row H), has really put a bitter taste in my mouth about the show in general. If Ken Davenport hadn't made a big deal out of wanting to instill trust and asking people to trust them and stop using discount codes, I wouldn't care. But at this point, I basically feel like the producers are taking advantage of people gullible enough to take his word for it about the pricing. It's really left me with a bad impression of the entire production.