#1
Posted: 10/4/08 at 4:46pm
Hi folks,
With all these threads on closing, I wanted to share a theory / ask a question on why exactly producers choose to close a show.
When looking at the current list of closings, and considering what would be next to close, I think it's important to consider the show's life after Broadway. I am of course excluding shows that are terrible because their reason for closing is obvious. I am only talking about show's that are successful, and close unexpectedly (ie Hairspray, Legally Blond, Xanadu)
My theory is that the producer has to consider how they can benefit from the show's broadway close. Take the most recent example, Hairspray. The producer has to say "how can we keep making money off this show after it's Broadway close". The answer to me is obvious, release the rights to High Schools and Community Theatres. Keep in mind that I am not talking about whether you think a high school version of Hairspray is a good idea, I'm talking about whether it will be done. I think the answer would be yes. The producer then can look at hairspray and say "our ticket sales are down, we have competition, the economy is not great. If we close the show, we can still make a hefty profit off expensive rights to amateur groups".
So then, I ask, what would be next to close? Well I think you have to consider what is going to be "sell-able" to the general public. No high school, and very few community theatres, are going to touch 'Spring Awakening'. However, many high schools and many community theatres are going to jump all over 'Wicked'. Perhaps this is why Phantom has run so long, it can't be seen or done anywhere else because it such an extravagant production. I know when applying for rights to a show, the company takes into consideration what professional group is performing. For example, for regular Joe Bluecollar, why should I drive 50 miles to see 'Fiddler on the Roof' the tour when the local High School is running it? (I only use that example because a local theatre was denied the rights due to the tour).
Anyway, of course there are many, many, other factors that go into the decision to close a show. But I honestly think, this plays a huge role. When people ask, "why didn't they, a huge, popular, successful show, stick it out through the busy holiday season?", perhaps they (the producers) believe they can make more money from the amateur circuit.
As evidence, take note that RENT closed shortly after it's release to the public and Legally Blond is now listed on MTI.
Just a theory...do you think it's relevant?
With all these threads on closing, I wanted to share a theory / ask a question on why exactly producers choose to close a show.
When looking at the current list of closings, and considering what would be next to close, I think it's important to consider the show's life after Broadway. I am of course excluding shows that are terrible because their reason for closing is obvious. I am only talking about show's that are successful, and close unexpectedly (ie Hairspray, Legally Blond, Xanadu)
My theory is that the producer has to consider how they can benefit from the show's broadway close. Take the most recent example, Hairspray. The producer has to say "how can we keep making money off this show after it's Broadway close". The answer to me is obvious, release the rights to High Schools and Community Theatres. Keep in mind that I am not talking about whether you think a high school version of Hairspray is a good idea, I'm talking about whether it will be done. I think the answer would be yes. The producer then can look at hairspray and say "our ticket sales are down, we have competition, the economy is not great. If we close the show, we can still make a hefty profit off expensive rights to amateur groups".
So then, I ask, what would be next to close? Well I think you have to consider what is going to be "sell-able" to the general public. No high school, and very few community theatres, are going to touch 'Spring Awakening'. However, many high schools and many community theatres are going to jump all over 'Wicked'. Perhaps this is why Phantom has run so long, it can't be seen or done anywhere else because it such an extravagant production. I know when applying for rights to a show, the company takes into consideration what professional group is performing. For example, for regular Joe Bluecollar, why should I drive 50 miles to see 'Fiddler on the Roof' the tour when the local High School is running it? (I only use that example because a local theatre was denied the rights due to the tour).
Anyway, of course there are many, many, other factors that go into the decision to close a show. But I honestly think, this plays a huge role. When people ask, "why didn't they, a huge, popular, successful show, stick it out through the busy holiday season?", perhaps they (the producers) believe they can make more money from the amateur circuit.
As evidence, take note that RENT closed shortly after it's release to the public and Legally Blond is now listed on MTI.
Just a theory...do you think it's relevant?