New musicals to publicize for the families: BILLY ELLIOT, SHREK, 13, LITTLE MERMAID
Hit musicals that may bank on publicity points: WICKED (5th anniv), MAMMA MIA! (movie was a summer smash at box office).
You know, the DVD is coming out around Thanksgiving I think. Perhaps they will get some of the movie cast to appear for a number on a float, such as HAIRSPRAY's number from last year with Nikki Blonsky.
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle