>> I believe a huge percentage of the reason a cast album wins is due to sales. It sold an incredible amount.
Sales have nothing to do with it. I am a voting member of the recording academy and here is how it works:
EVERYONE gets to vote in the "major" category - that is record of the year, song of the year, best new artist, etc...
Then, there are about 35-40 "categories" and each category has anywhere from 1-5 awards sub-classification.
Each voting member gets to vote in up to 5 "categories" -- and you are reminded to only vote for what you know.
For example, in the "Country" category, there were many awards - maybe 8 -- but I didn't vote in the country category, because it's not my circle of expertise.
Considering most of the voting members of the academy couldn't care less about Broadway or theatrical recordings, I will guess very few ballots are even counted in this category. Most of the members of the academy are record industry people -- producers and engineers and record execs. There are some artists, but mostly, it's industry people. To become a voting member of the recording academy, you must have a body of work and you must be able to prove it.
Unlike the Tony awards, which is really a marketing tool owned by the producers, the recording academy (Grammy awards) are very much an insiders party. The voting is very serious business and because we can only vote in 5 categories, we have to pick our votes wisely... and not blow it on a category we don't care about.
I can pretty much guarantee that sales have nothing to do with a theatrical recording win or loss... nor does the quality of a show or its stars. We're talking about recordings, and sometimes good shows make mediocre recordings and vice versa.
One of my records was nominated a few years ago, and it wasn't a great recording (not my fault - most cast records can't compete with a studio recording), but the show was extremely popular and the CD outsold every other show of that season by a factor of 10... but we didn't win, because our recording wasn't the best of that year. The voters aren't deaf. Thankfully.
Hopefully, I'll have another nomination eventually, and hopefully, my peers will judge it based on quality, not sales or the underlying show's popularity.
Updated On: 2/8/06 at 09:26 PM