What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?- Page 3

[WhizzerMarvin]

Looks like it would be Serino/Coyne?#50

Posted: 1/30/14 at 10:34am

They should work it into the plot of GH that two of the characters go see the show in New York.

Marie: Don't be in such a hurry about that pretty little chippy in Frisco. Tony: Eh, she's a no chip!

[Liza's Headband]

Looks like it would be Serino/Coyne?#51

Posted: 1/30/14 at 10:36am

"Haven't seen it during any prime time shows yet though"

It has aired on NBC during either the prime time lineup or the Tonight Show hour for the last five evenings. That is what compelled me to find and share. I couldn't believe what I was seeing on my television, and at that time no less.

[thommg]

Looks like it would be Serino/Coyne?#52

Posted: 1/30/14 at 12:09pm

Aside from Serino/Coyne & SpotCo, there is now AKA. They are handling Matilda and doing a poor job of it. It's been a long time since I've seen a front of theatre as unappealing as Matilda.

[Phillytheatreguy10]

Looks like it would be Serino/Coyne?#53

Posted: 1/30/14 at 12:12pm

^^I have been thinking that since Matilda opened! So they painted the façade blue- big whoop! No photos, nothing appealing or interesting- "best show in town" reviews plastered all over is not the greatest tactic visually.

[LizzieCurry]

Looks like it would be Serino/Coyne?#54

Posted: 1/30/14 at 12:18pm

AKA also handles the website for Book of Mormon, which has been out-of-date more times than I care to remember. It can take weeks for the cast list to change, and when they changed their twitter handle, AKA didn't update the website to reflect the twitter feed, so tweets weren't auto-populating for the longest time. (BBB does their general PR, though, as far as I know.)

At least it seems that most shows' twitter accounts/FB feeds don't fill with trash like the Phantom, Les Miz and Evita ones do. Who cares about tweeting song lyrics? Really?

Anyway, as far as this Bridges spot, I wonder who over there has read this thread and taken any of it seriously. Hopefully someone.

"This thread reads like a series of White House memos." — Mister Matt

[Borstalboy]

Looks like it would be Serino/Coyne?#55

Posted: 1/30/14 at 12:29pm

Wouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?

"Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” ~ Muhammad Ali

[HorseTears]

Looks like it would be Serino/Coyne?#56

Posted: 1/30/14 at 1:16pm

Interesting! What's the story on AKA? Are they originally a UK agency which jumped the pond? Their UK business appears to be more established. As for Serino/Coyne. Oy, what a misstep on that Bridges spot.



"Wouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?"

Well...
I dunno, Borstal Boy

[theatregeek6]

Looks like it would be Serino/Coyne?#57

Posted: 1/30/14 at 1:25pm

so-I am watching this just now as I walk to the Seaport to get tickets for smethig tonight-and was thinking about Bridges.

Thinking I need a plan B. Or...maybe that is what this was a commerical for?

[Taryn]

Looks like it would be Serino/Coyne?#58

Posted: 1/30/14 at 4:38pm

AKA came over from London specifically for Matilda, yeah. There are also other agencies around.

[Smaxie]

Looks like it would be Serino/Coyne?#59

Posted: 1/30/14 at 5:14pm

AKA started here in 2008. They didn't open shop just for Matilda.

Begin at the beginning and go on till you come to the end: then stop.

[ethan231h]

Looks like it would be Serino/Coyne?#60

Posted: 1/30/14 at 5:18pm

Why is Keli's hair brown

[EricMontreal22]

Looks like it would be Serino/Coyne?#61

Posted: 1/30/14 at 5:57pm

"They should work it into the plot of GH that two of the characters go see the show in New York. "

They only would if Disney/ABC were a producer. Than you could count on weekly mentions.

[millie_dillmount]

Looks like it would be Serino/Coyne?#62

Posted: 1/31/14 at 10:11pm

This is what happens when you hire people who aren't experienced marketers. I'm willing to bet the people who worked on this commercial were theater grads who do not know the first thing about advertising/marketing strategy. Or they let some inexperienced interns play with iMovie for the day.

"We like to snark around here. Sometimes we actually talk about theater...but we try not to let that get in our way." - dramamama611

[Liza's Headband]

Looks like it would be Serino/Coyne?#63

Posted: 2/2/14 at 7:02pm

For those who have now seen the production, is the commercial indicative at all of the quality of the show?

[TimesSquared]

Looks like it would be Serino/Coyne?#64

Posted: 2/3/14 at 12:33am

It's funny, a few weeks ago, IBDB listed AKA as doing the advertising for this show, or maybe it was in the Playbill. I googled AKA since I never heard of them, and the poster for Bridges of Madison County was in their portfolio section. Now it's gone from their site and Serino Coyne is on IBDB instead. AKA does Matilda and Glass Menagerie and did First Date as well.

[HorseTears]

Looks like it would be Serino/Coyne?#65

Posted: 2/3/14 at 3:52am

TimesSquared - that IS interesting. If Serino/Coyne isn't responsible for the video and just took over the account from AKA, I can see why they wouldn't rush to claim ownership of this campaign. I'm guessing the account supervisor responsible for this one won't be getting his/her merit increase this year.

[ljay889]

Looks like it would be Serino/Coyne?#66

Posted: 2/5/14 at 11:16pm

Well they're now airing a new commercial! It's Stephen and Kelli singing some lush romantic song in the recording studio.

[Liza's Headband]

Looks like it would be Serino/Coyne?#67

Posted: 2/5/14 at 11:18pm

They heard our plea, ljay. It's about damn time. And yes, I saw it too. Are we both watching the local news on NBC 4 right now?

[ljay889]

Looks like it would be Serino/Coyne?#68

Posted: 2/5/14 at 11:20pm

Yes! heh. It sounded like a nice song.

[mamaleh]

Looks like it would be Serino/Coyne?#69

Posted: 2/5/14 at 11:22pm

It's a medley of "Falling into You" and "One Second and a Million Miles"--a million miles better than the previous commercial, which is still running. I saw both today.

[CapnHook]

Looks like it would be Serino/Coyne?#70

Posted: 2/5/14 at 11:44pm

Just saw the new commercial. It is 1000% better. It's O'Hara and Pasquale in the recording studio, singing their guts out.

"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle

[ljay889]

Looks like it would be Serino/Coyne?#71

Posted: 2/5/14 at 11:47pm

I think it's a wise choice. The song raised my level of interest in seeing the show.

[newintown]

Looks like it would be Serino/Coyne?#72

Posted: 2/6/14 at 1:05pm

The new commercial makes it look even more like Brown is trying to imitate Adam Guettel.

[ljay889]

Looks like it would be Serino/Coyne?#73

Posted: 2/6/14 at 1:26pm

I also got a Guettel vibe from the song.

[HorseTears]

hmm#74

Posted: 2/19/14 at 11:03pm

I'm not trying to pick on Bridges, I swear, but the "new" commercial is driving me crazy. I end up seeing it as pre-roll on nearly every other YT video I watch--I assume because I visited the Bridges website and watched their prior Summers Eve/Vagisil commercial more than once. And I'm sorry to be this crass, but Steven Pasquale, already a bit challenged in the visual appeal department, looks like he's dropping a painful deuce when he starts singing. Oy. I don't know how these clips get approved.