What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?- Page 3

[WhizzerMarvin]

Posted: 1/30/14 at 10:34am

They should work it into the plot of GH that two of the characters go see the show in New York.

[Liza's Headband]

Posted: 1/30/14 at 10:36am

"Haven't seen it during any prime time shows yet though"

It has aired on NBC during either the prime time lineup or the Tonight Show hour for the last five evenings. That is what compelled me to find and share. I couldn't believe what I was seeing on my television, and at that time no less.

[thommg]

Posted: 1/30/14 at 12:09pm

Aside from Serino/Coyne & SpotCo, there is now AKA. They are handling Matilda and doing a poor job of it. It's been a long time since I've seen a front of theatre as unappealing as Matilda.

[Phillytheatreguy10]

Posted: 1/30/14 at 12:12pm

^^I have been thinking that since Matilda opened! So they painted the façade blue- big whoop! No photos, nothing appealing or interesting- "best show in town" reviews plastered all over is not the greatest tactic visually.

[LizzieCurry]

Posted: 1/30/14 at 12:18pm

AKA also handles the website for Book of Mormon, which has been out-of-date more times than I care to remember. It can take weeks for the cast list to change, and when they changed their twitter handle, AKA didn't update the website to reflect the twitter feed, so tweets weren't auto-populating for the longest time. (BBB does their general PR, though, as far as I know.)

At least it seems that most shows' twitter accounts/FB feeds don't fill with trash like the Phantom, Les Miz and Evita ones do. Who cares about tweeting song lyrics? Really?

Anyway, as far as this Bridges spot, I wonder who over there has read this thread and taken any of it seriously. Hopefully someone.

[Borstalboy]

Posted: 1/30/14 at 12:29pm

Wouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?

[HorseTears]

Posted: 1/30/14 at 1:16pm

Interesting! What's the story on AKA? Are they originally a UK agency which jumped the pond? Their UK business appears to be more established. As for Serino/Coyne. Oy, what a misstep on that Bridges spot.



"Wouldn't it have been advantageous to show Steven Pasquale as he is probably the better-known of the two?"

Well...
I dunno, Borstal Boy

[theatregeek6]

Posted: 1/30/14 at 1:25pm

so-I am watching this just now as I walk to the Seaport to get tickets for smethig tonight-and was thinking about Bridges.

Thinking I need a plan B. Or...maybe that is what this was a commerical for?

[Taryn]

Posted: 1/30/14 at 4:38pm

AKA came over from London specifically for Matilda, yeah. There are also other agencies around.

[Smaxie]

Posted: 1/30/14 at 5:14pm

AKA started here in 2008. They didn't open shop just for Matilda.

[ethan231h]

Posted: 1/30/14 at 5:18pm

Why is Keli's hair brown

[EricMontreal22]

Posted: 1/30/14 at 5:57pm

"They should work it into the plot of GH that two of the characters go see the show in New York. "

They only would if Disney/ABC were a producer. Than you could count on weekly mentions.

[millie_dillmount]

Posted: 1/31/14 at 10:11pm

This is what happens when you hire people who aren't experienced marketers. I'm willing to bet the people who worked on this commercial were theater grads who do not know the first thing about advertising/marketing strategy. Or they let some inexperienced interns play with iMovie for the day.

[Liza's Headband]

Posted: 2/2/14 at 7:02pm

For those who have now seen the production, is the commercial indicative at all of the quality of the show?

[TimesSquared]

Posted: 2/3/14 at 12:33am

It's funny, a few weeks ago, IBDB listed AKA as doing the advertising for this show, or maybe it was in the Playbill. I googled AKA since I never heard of them, and the poster for Bridges of Madison County was in their portfolio section. Now it's gone from their site and Serino Coyne is on IBDB instead. AKA does Matilda and Glass Menagerie and did First Date as well.

[HorseTears]

Posted: 2/3/14 at 3:52am

TimesSquared - that IS interesting. If Serino/Coyne isn't responsible for the video and just took over the account from AKA, I can see why they wouldn't rush to claim ownership of this campaign. I'm guessing the account supervisor responsible for this one won't be getting his/her merit increase this year.

[ljay889]

Posted: 2/5/14 at 11:16pm

Well they're now airing a new commercial! It's Stephen and Kelli singing some lush romantic song in the recording studio.

[Liza's Headband]

Posted: 2/5/14 at 11:18pm

They heard our plea, ljay. It's about damn time. And yes, I saw it too. Are we both watching the local news on NBC 4 right now?

[ljay889]

Posted: 2/5/14 at 11:20pm

Yes! heh. It sounded like a nice song.

[mamaleh]

Posted: 2/5/14 at 11:22pm

It's a medley of "Falling into You" and "One Second and a Million Miles"--a million miles better than the previous commercial, which is still running. I saw both today.

[CapnHook]

Posted: 2/5/14 at 11:44pm

Just saw the new commercial. It is 1000% better. It's O'Hara and Pasquale in the recording studio, singing their guts out.

[ljay889]

Posted: 2/5/14 at 11:47pm

I think it's a wise choice. The song raised my level of interest in seeing the show.

[newintown]

Posted: 2/6/14 at 1:05pm

The new commercial makes it look even more like Brown is trying to imitate Adam Guettel.

[ljay889]

Posted: 2/6/14 at 1:26pm

I also got a Guettel vibe from the song.

[HorseTears]

Posted: 2/19/14 at 11:03pm

I'm not trying to pick on Bridges, I swear, but the "new" commercial is driving me crazy. I end up seeing it as pre-roll on nearly every other YT video I watch--I assume because I visited the Bridges website and watched their prior Summers Eve/Vagisil commercial more than once. And I'm sorry to be this crass, but Steven Pasquale, already a bit challenged in the visual appeal department, looks like he's dropping a painful deuce when he starts singing. Oy. I don't know how these clips get approved.