What is the Marketing Team for BRIDGES OF MADISON COUNTY Thinking?- Page 2

[LizzieCurry]

Posted: 1/28/14 at 10:00am

This commercial would not excite anyone. It looks like an SNL spoof.

I was thinking House of Buggin'.

[Jordan Catalano]

Posted: 1/28/14 at 10:00am

"Robert. How did you find me here?"

"Duuuuude. I like totally took the 10 then switched over the 405 North and it dumped me out here onto Mulholland!"

[Liza's Headband]

Posted: 1/28/14 at 10:02am

The video had less than 250 views last night. It now has over 400. The producers should pay me for sharing this awful crap.

[broadwaytbay]

Posted: 1/28/14 at 10:13am

I work at a college with a film production program... trust me I have sat through some crap films... none of which come close to being as poorly produced as this. It looks like they had $10 and a flipcam. I am always partial to seeing production footage in an ad for a live stage show...just a thought... that is unless Bridges is sponsored by Canesten, Vagisil, or the super jumbo version of Always.

[givesmevoice]

Posted: 1/28/14 at 10:15am

I've seen this commercial several times over the past week or so and every time it comes on, it takes way too long for it to register that it is, in fact, a real commercial. (I was actually embarrassed when it came on last night while my mom and I were watching TV.)

[musicalfool]

Posted: 1/28/14 at 10:17am

Wow. Just wow.

[sondheimboy2]

Posted: 1/28/14 at 7:52pm

Yep. That was underwhelming.

[Jordan Catalano]

Posted: 1/28/14 at 7:54pm

At least it reminded me to pick up some more Country Time lemonade while I was out today.

[WiCkEDrOcKS]

Posted: 1/28/14 at 8:08pm

It might as well just say "This chick is about to be boned for the first time in a while."

[perfectlymarvelous]

Posted: 1/28/14 at 8:12pm

You guys weren't kidding about that kiss at the end, it looks like she's eating his face.

[James885]

Posted: 1/28/14 at 9:30pm

Ouch. Who approved that one?

[DontTellPaul70]

Posted: 1/28/14 at 10:40pm

I watched it on mute first and actually laughed out loud. This is embarrassing.

[Unknown User]

Posted: 1/29/14 at 10:13pm

i went into it thinking it couldn't possibly be THAT bad.

It was. It truly was horrendous, even for an ad trying to reel in a specific demographic. I think the SNL spoofs have better production values.

[Liza's Headband]

Posted: 1/29/14 at 10:39pm

Yeah, this isn't really hyperbole. It is the truth. It is god awful and I'm actually quite embarrassed for the agency that was hired to produce this. Can anyone dig up some background info on this? Maybe even some kind of response/comment from the team?

I'd also like to point out the power of BWW. Their video went from having 200 views in one week to 1,500+ views since this was posted three days ago. It's time for Producers who have resisted to finally embrace online message boards.

[VotePeron]

Posted: 1/29/14 at 11:06pm

If this doesn't get good reviews, they sure as hell can't count on their marketing team to dig them out of a hole.

[FindingNamo]

Posted: 1/29/14 at 11:28pm

"The joke is that it looks like a douche ad, but hey, that's their market."

So we can expect full pages in Maxim?

[MCfan2]

Posted: 1/29/14 at 11:54pm

Wow, you all weren't kidding. That is DIRE.

Maybe they thought that the title would still be such a draw that they didn't have to spend anything on the ads?

[VernonGersch]

Posted: 1/30/14 at 1:27am

Haven't had a chuckle like that from this Board since watching the YouTube postings of bad high school theater. Thank you for posting that. I have zero interest in seeing this show (although must admit that I thoroughly enjoyed the film) but that TV spot is weak.

[HorseTears]

Posted: 1/30/14 at 3:39am

"Yeah, this isn't really hyperbole. It is the truth. It is god awful and I'm actually quite embarrassed for the agency that was hired to produce this. Can anyone dig up some background info on this? Maybe even some kind of response/comment from the team?"


Well, generally you have two choices, right? Serino/Coyne or Spotco. I'm assuming it's Serino/Coyne given that they've been tweeting about Bridges. They certainly haven't put a lot any of the Bridges artwork on their site which perhaps suggests they aren't terribly proud of it. I have to assume the producers either under-budgeted for marketing and/or the communications between the Serino/Coyne account supervisor and the Bridges producers simply broke down.

Seems like an unfortunate mistake for Serino/Coyne given their history as pioneers in theatrical advertising. Can't imagine Ms. Coyne was terribly pleased.

Updated On: 1/30/14 at 03:39 AM

[HorseTears]

Posted: 1/30/14 at 3:47am

You know what, I could be wrong about Serino/Coyne. They've tweeted about Bridges opening on Broadway, but they don't list Bridges as one of their clients on their site. Neither does SpotCo. I thought these two agencies were the only ones in the game. Perhaps it's someone else?

[charliebrown5]

Posted: 1/30/14 at 3:59am

BWW posted a little behind the scenes footage of this commercial shoot. Serino Coyne is behind the shoot.
Footage

[newintown]

Posted: 1/30/14 at 8:30am

ibdb lists Serino/Coyne as the marketing/ad folks for this one.

[tazber]

Posted: 1/30/14 at 9:56am

It's pretty cheesy, but then again so is the book.

[WhizzerMarvin]

Posted: 1/30/14 at 10:22am

They have been running this ad a lot during General Hospital recently. Haven't seen it during any prime time shows yet though.

[newintown]

Posted: 1/30/14 at 10:24am

Clearly they know the demographic for this show, then.