"Yeah, this isn't really hyperbole. It is the truth. It is god awful and I'm actually quite embarrassed for the agency that was hired to produce this. Can anyone dig up some background info on this? Maybe even some kind of response/comment from the team?"
Well, generally you have two choices, right? Serino/Coyne or Spotco. I'm assuming it's Serino/Coyne given that they've been tweeting about Bridges. They certainly haven't put a lot any of the Bridges artwork on their site which perhaps suggests they aren't terribly proud of it. I have to assume the producers either under-budgeted for marketing and/or the communications between the Serino/Coyne account supervisor and the Bridges producers simply broke down.
Seems like an unfortunate mistake for Serino/Coyne given their history as pioneers in theatrical advertising. Can't imagine Ms. Coyne was terribly pleased.
Updated On: 1/30/14 at 03:39 AM