Hi folks
Thanks for your comments on this. The link below will take you to a current press release I have and it includes an interview on Podcast (links on the right). It would be good if you could spread it around wherever you are and help this idea REALLY GROW.
Some facts that I've become aware of in the last month. The growth of Social Networking sites and the idea of Web 2.0 are two major changes in the broadcasting and internet world and need to be looked at in this context.
Rupert Murdoch with his Fox Organisation and Newspapers around the world, including The Times in the UK, bought MYSPACE for $450m. YouTube has invest $8m in 6 months and has bandwidth costs of $1m/month. These sites have in excess of EIGHTY MILLION members. Have a look at the links and do a search for musicals or theatre and you will either find a cellphone movie from someone in the audience, or a local community group who had someone with a video camera. Do you think Rupert Murdoch's Fox material is going to look like that ? Nope.
So there are two things here:-
1. Theatre needs to start looking good online. Better quality filming, more active marketing.
2. Continue the debate and theatre will not get a look-in in the new world of broadcasting and will remain a tiny voice. In fact it may even DWINDLE audiences.
So there is a cost of NOT doing something about this. I've chosen to do something for what I see is the good of theatre everywhere. I hope you do to, and join me. It's people who make this happen. I run everything on a regional basis so that I don't become a bottleneck. The regional team pull together reviews, interviews, presenters, film crew. They call around, ask people on bulletin boards and I also get leads at the website. We get permission, agree a production schedule, ensure the rights are cleared and we film, edit and upload.
We then agree a cost based model for distribution and a percentage split with any additional advertising or marketing agreed.
It sounds simple, but it's taken me 5 years to get the model right, the formula right and the infrastructure in place.
Ready when you are
Link to Press Release
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www.uktheatre.net
Updated On: 7/6/06 at 02:24 AM