Worst Marketing you've seen.
Worst Marketing you've seen.
Dallas Theatre Fan
Stand-by Joined: 3/10/13
#1Worst Marketing you've seen.
Posted: 9/26/16 at 6:25pm
Procrastinating at work I was wondering what show in you're opinion had the worst marketing effort you've seen.
#2Worst Marketing you've seen.
Posted: 9/26/16 at 6:29pm
I remember at the time it was open, many thought the Bridges of Madison County marketing hurt the show.
Emmaloucbway
Broadway Legend Joined: 10/16/11
#4Worst Marketing you've seen.
Posted: 9/26/16 at 6:33pm
The rep revival of two Neil Simon plays in 2009 (Brighton Beach Memoirs and Broadway Bound).
#5Worst Marketing you've seen.
Posted: 9/26/16 at 6:35pm
NOWaWarning said: "I remember at the time it was open, many thought the Bridges of Madison County marketing hurt the show.
"
It was awful. Not suggesting the replacement will win any wards, but it did much better to capture the tone and aesthetic of the show (that imo, is much more appealing than the original). I might have actually bought a full price ticket to the show if the marketing had me more intrigued.
"You can't overrate Bernadette Peters. She is such a genius. There's a moment in "Too Many Mornings" and Bernadette doing 'I wore green the last time' - It's a voice that is just already given up - it is so sorrowful. Tragic. You can see from that moment the show is going to be headed into such dark territory and it hinges on this tiny throwaway moment of the voice." - Ben Brantley (2022)
"Bernadette's whole, stunning performance [as Rose in Gypsy] galvanized the actors capable of letting loose with her. Bernadette's Rose did take its rightful place, but too late, and unseen by too many who should have seen it" Arthur Laurents (2009)
"Sondheim's own favorite star performances? [Bernadette] Peters in ''Sunday in the Park,'' Lansbury in ''Sweeney Todd'' and ''obviously, Ethel was thrilling in 'Gypsy.'' Nytimes, 2000
Updated On: 9/26/16 at 06:35 PM
BrodyFosse123
Broadway Legend Joined: 2/27/06
#6Worst Marketing you've seen.
Posted: 9/26/16 at 6:36pm
CAROLINE, OR CHANGE.
Having a sitting and slumped and sad looking maid as your artwork didn't bring interest obviously.
#7Worst Marketing you've seen.
Posted: 9/26/16 at 6:48pm
I also think the artwork and logo for the tour of Bridges was just as bad as the original.
Dallas Theatre Fan
Stand-by Joined: 3/10/13
#8Worst Marketing you've seen.
Posted: 9/26/16 at 7:41pm
Didn't Bridges change marketing teams during its run? I guess it happened when they changed posters from the farmhouse red to the stary night poster.
#9Worst Marketing you've seen.
Posted: 9/26/16 at 8:05pm
Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.
rangersrule132
Featured Actor Joined: 2/29/16
#10Worst Marketing you've seen.
Posted: 9/26/16 at 8:11pm
I have never seen such a poorly run twitter account than the one for Kinky Boots. It serves no functional purpose. Zero fan interaction and really have no clue who they are catering to on twitter.
Updated On: 9/26/16 at 08:11 PM
curel1
Featured Actor Joined: 6/15/16
#11Worst Marketing you've seen.
Posted: 9/26/16 at 8:15pm
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.
"
??? SR's marketing is great! Perfect for the show
#13Worst Marketing you've seen.
Posted: 9/26/16 at 11:23pm
I thought that the Broadway logo for "Chess" was horrible.
"A coherent existance after so many years of muddle" - Desiree' Armfelt, A Little Night Music
"Life keeps happening everyday, Say Yes" - 70, Girls, 70
"Life is what you do while you're waiting to die" - Zorba
trpguyy
Broadway Legend Joined: 2/25/05
#14Worst Marketing you've seen.
Posted: 9/26/16 at 11:27pm
Recently, "Bridges" was pretty atrocious and "Gents Guide" had some of the best marketing and social media game I've ever seen in any industry.
#14Worst Marketing you've seen.
Posted: 9/26/16 at 11:27pm
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."
Really? I really liked SR's marketing campaign and I wished the show had been as clever.
"This thread reads like a series of White House memos." — Mister Matt
bwayboy22
Broadway Star Joined: 5/9/12
#15Worst Marketing you've seen.
Posted: 9/26/16 at 11:30pm
Dear Evan Hansens marketing really needs to be changed up. The artwork on their marquee is about as interesting as watching paint dry. Especially when next to the lavish Great Comet design.
#16Worst Marketing you've seen.
Posted: 9/26/16 at 11:31pm
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."
what ads are you referring to? i thought most of their ads were very clever
bridges had a hilariously terrible commercial that reminded me of a Summer's Eve ad
"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."
Updated On: 9/26/16 at 11:31 PM
Islander_fan
Broadway Legend Joined: 6/25/14
#17Worst Marketing you've seen.
Posted: 9/26/16 at 11:34pm
I was watching something on Youtube. And, the commercial that they showed prior to my content loading was the commercial for the upcoming revival of Hello Dolly.
I know it's not print marketing, but regardless, it's bland as all hell and if I weren't a theatre person it wouldn't do anything to me to want to get tickets for it.
Hello Dolly! commercial
#18Worst Marketing you've seen.
Posted: 9/26/16 at 11:37pm
clearly they don't think they need to say anything more...i kind of agree.
"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."
RippedMan
Broadway Legend Joined: 8/14/05
#19Worst Marketing you've seen.
Posted: 9/27/16 at 12:21am
Something Rotten's ads are great. Bridges was terrible. Not sure what to do, but it just looked cheesy.
I still think Hamilton's is awful considering the show. It's just not as iconic as a lot of shows.
#20Worst Marketing you've seen.
Posted: 9/27/16 at 12:23am
does Hamilton even run ads?
"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."
whatdoesntkillme
Featured Actor Joined: 8/15/16
#21Worst Marketing you've seen.
Posted: 9/27/16 at 12:42am
I think Something Rotten's marketing is terrible in that it in no way captures the essence of the show. I saw it with a group and was delightfully surprised, laughed the whole time. The ad campaigns are not congruent with the spirit, message, or content of the show.
#22Worst Marketing you've seen.
Posted: 9/27/16 at 12:53am
Most recently, Bright Star. Did you know that beloved American superstar Steve Martin wrote a musical? Well most of the country did not. Additionally, that entirely bland and vague artwork could not have been less enticing or telling of the show's warmth and tenderness if it tried. Really abysmal work all around.
Princeton2
Broadway Legend Joined: 6/1/08
#23Worst Marketing you've seen.
Posted: 9/27/16 at 1:19am
Marketing is about way more than just advertising and branding but those are definitely the most effective forms for theatre and easiest to judge
I cant tell if people commenting about Something Rotten are joking or just didnt 'get it' but their branding and advertising was brilliant and clearly worked .
I thought It Shoulda Been Yous artwork was awfully simplistic and cheap looking
#24Worst Marketing you've seen.
Posted: 9/27/16 at 1:33am
Not necessarily the worst but I thought the "Dating then and now" video ads for SHE LOVES ME were kinda cringey. There was also that dumb tagline that didn't make any sense in early ad materials but I can't recall it, like the not-so-romantic musical comedy or something? The pink was a tad much too, though I thought the ads with the diamond and production photos were much nicer.
Don't get me wrong love the show and adored that revival but its ad campaign was meh for me.
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